1926-09-11 — Page 10

MOTORING SUPPLEMENT. SATURDAY, SEPTEMBER 11, 1926.

HENRY FORD'S

FLIVVERS

FIAT

THE HONGKONG TELEGRAPH,

Have you seen the little "FIAT" yet, with a metal framó body, 4 wheel brakes, Balloon tyres, and low gusaline consumption. the car with a name behind it?

A trim little motor, noiseless, smooth, will take you up any hill-no overheating-reliable

Spare parts stocked and every attention given by our service station, the Duro Motor Company.

Ask them for a trial spin, no, obligations.

FIRI 509

Fiat Model 507 4 seater Torpedo

do Luxe $2050

4

2

11

1st shipment sold out

2nd

arriving shortly

$1900

$1763

$1800

Agents for HONGKONG & CANTON

$

This shows Mr. Henry Ford' displaying an experimental model of the new "air flivver that Otto Kaplan, a young Detroit inventor, has developed in Mr. Ford's private machine shop. Mr. Ford be- lieves that there is a big market for planes of this type, and it is hinted that his factory may turn them out in quantities. The plane measures only 18 feet from wing tip to wing tip, is 12 fost long, weighs daly 320 pounds and can develop a 100-mile speed with a three cylinder engine

BRITISH CARS FOR

EXPORT.

SPANISH MOTOR INDUSTRY.

CUSTOMS AND TAXATION

EXEMPTION:

If definite proof were needed that the English Light Caf is be- coming more and more popular Overseas, it would be afforded by the announcement of Rootes, Ltd., the exporters of Clyno Congress held recently for Cars that, with three months of purpose of considering moans for the 1926 selling season to run, the nationalization"

of shipments amounting to five

SOCIETA ITALIANA IMP. ESO. ESTREMO ORIENTE, LTD. times as many cars as ware ship

MANAGERS:-A GOEKE & CO.

3rd Apor, China Dailing

Tel. C. 2221

Tel. C. 2221

ped in the 1926 selling season have been made.

This is tangible proof of the popularity of this deservedly popular English light our

HUDSON-ESSEX

With the Patented and Exclusive Super-Six Advantages

World's Greatest

Value

Largest Selling "Sixes"

and

Their overwhelming public acceptance confirms by actual sales supremacy the outstanding leadership of Hudson-Essex values. Quality has made them for years the largest selling "Sixes". Hudson advantages in price. performance and quality are everywhere acknowledged. And Essex shares Hudson advantages. In quality, materials and workmanship they are the same.

What cars at any comparable price can give you so much in Performance, Comfort and Handling Ease-in good looks and pride of ownership?

These cars may be purchased for a low first payment and convenient terms on balance. Prices in Hongkong Currency delivered at your door in Hongkong or Kowloon..

Special Essex Touring

$1,995

Special Essex Coach

$2,145

Special Hudcon Touring

$2,995

Special Hudson Coach

.$3,195

Special Hudson Brougham Special Hudson Sedan

$3,595

$3.99,

THE DRAGON MOTOR Car Co.,

LIMITED

3S WONG NEI CHUNG.RDAZ

HAPPY VALLEY

Madrid-The results of the the

VALUE OF A SLOGAN-

An interesting example of the way in which a slogan can, when true, be more firmly fixed in the mind of the buying public than the name of the product, or its sponsors, is demonstrated by the fer that the authorised Morris dealer in Tientsio recently took delivery of a letter from a Chi motor industry in Spain are

nese gentleman living" at Chin noteworthy.

conclusion Way Teo which was morely ad- arrived at is that with the means dressed. The Finest Motoring Bromley at present at the disposal of Value in the World," Spanish industry it is possible to

Road, Tientsin.

M

The

the

manufacture all the different classes of steel, but it is necessary to ensure better classification, and homogeneity of qualities.

Tin and aluminium bars cannot yet be supplied, but a factory is in course of construction. Alloys of dopper and aluminium ore cbtainable. Ball bearings are not manufactured. It is proposed to allow them to enter duty free or that the State should undertake their manufacture. The planta- [tion of rubber on Fernando Po and the Gulf of Guines colonies is to be encouraged..

In short, the Congress, showed that it would be possible to promote motor manufacture on a large scale in Spain, Most of the necessary elements exist, but at present individual effort is being wasted and thore is great lack of coordination. Moreover, the Various factories are not in a position to guarantee quality and standard.

"The Congress recommended to the Government that the follow- ing factories should be considered as national: (1) all those at present existing and rroducing; (2) all those existing but closed down for want of work; (3) such foreign concerns as may become. naturalized in Spain and shall there manufacture all tho different articles they may require. All State, county council, municipal, and aviation contracts would be allotted to these firms.

It was also submitted that the following protective measures should be enforced for a period of

five yours: Exemption from

Customs duties of machinery for the manufacture of motor coach- work or seroplanes, of

raw materials not produced in Spain, and of accessories until such time de they are manufactured: in 8pain. No taxation would be levied on the constitution of companies or on the increase of capital of oxisting companies,

It seems probable that the Government will not on these auggestions very soon, because the greatest interest is shown by: the Marquis de Estella in assist ing the development of the motor industry It seems probable also that several foreign manu- facturers will avail themselvös of the opportunity of "national- ization. Mr. Morrie of the British firm of that name was prosent at the Congresa and had interviews with Marquis de Estella and the King.

1

A New

Light Weight Overland

The "Whippet"

We have pleasure in announcing that the Willys Overland Co. Is now in production on an entirely new type of small, light cor, FAST, POWERFUL ECONOMICAL TO RUN LONG LIVED,

Very aptly has this addition to their aiready fine line of models been named the "Whippet. it has more speed than the greyhound. with all the tenacity of the terrier.

Absolutely new design.

Speed, over 55 miles per hour.

Acceleration, 5 to 80 miles in 13 seconds.

28 or more miles to the American gallon.

250 miles to quart of oll.""

20,000 miles to a set of tyres.

Four wheel mechanical brakes.

Irreverable Sizering.

56 inch treand.

Conventional springs.

29 x 4.40 Cord Balloon tires. Engine developing 31 horsepower. Remarkable acceleration.

Low hung body of very pleasing lines. Finished in Blue lacquer.

Ample room for passengers.

Plently of clearance for rough roads.

This car is produced after exhaustive experiments with European light cars, it combines the best practice of Europe and of the United States. It has the specifications of a large expensive car with reduced measurements. It creates a new standard of value. You want the latest improvements and can't afford to buy a new car until you know all about what Willys Overland has designed.

THE FIRST TWO OF THESE CARS WILL ARRIVE SHORTLY

Full Particulars from

THE UNIVERSAL AUTO SUPPY CO.

61, Des Voeux Road Central..

PACKARD

You need not be

a

millionaire

to own a Packard limousine.

The fact that Packards predom- inate in the homes of million- aires simply means that money. cannot buy a better car.

Judge critically each feature of design, test carefully every performance claim, compare throughout with any other car.

Then ask the price!

The Dragon Motor Car Co., Ltd.

$33, Wong Nei Chung/Road, Happy Valley.

Tel. C. 1246 or 1247

Hongkong,

ONLY PACKARD CAN BUILD A PACKARD

Page 10Page 11