1926-03-13 — Page 13

THE HONGKONG TELEGRAPH,

19 SINGER 26

Specially Geared for Hongkong

The 1926 Singer represents the

:

highest standard of British Motor Car

Enginooring a standard which

guarantees that every purchaser

acquires a car made to last.

FOUR SEATER "DE LUXE" $2,200

British Throughout

TWO SEATER "DE LUXE" $2,200

Equipped with overhead valves, four wheel brakes, automatic windscreen wiper, pneumatic upholstery, Dunlop reinforced balloon tyres, complete all-weather equipment, large radiator, etc.

For Full Specifications and Particulars apply to:-

GILMAN & CO., LTD.

SHE

HONGKONG BANK BUILDING.

SOCON KOTOR SIL

SOCONY

MOTOR OILS

AND

GASOLINE

SHELL

SHELL

DELIVERED BY OUR OWN

LORRIES Direct into CERTIFIED

SHELL PUMPS

IS ALWAYS THE SAME

PERFECT QUALITY AND

·CORRECT, MEASURE

The Asia Paroles 56.18.0.11a

'gineorporated in 2ögħad)

MOTORING SUPPLEMENT.

MOTOR INDUSTRY.

LAST YEAR A RECORD IN AMERICA,

The 26th Annual Automobile "It is pointed out so frequently Show, recently held in New York these days that the farmer's pur- nt the Grand Central Palace, and chasing power is on the wane that the interest displayed in this it is a relief to find at least one event by the general public, has important field in which the farm brought forth much informative dollar will go infinitely farther data on the position of the than it would before the war. Automobile Industry in the United Such a field is provided by the States; particularly the extraor-automobile, which can be purcha- dinary growth in the use of cars sed to-day at roughly one-half the and trucks in recent years: The price, measured in farm produce. number of automobiles registered that it could have been purchased in the United States has nearly at in 1913. The average price of tripled during the short space of the motor ear in this country at five years since 1920, being in present, for instance, can be met January of that year. 7,596,603 through the marketing of half as cars, and on December 31st, 1925, many bushels of Iowa corn or half according to U. S. Government the number of Iowa hogs that it} estimates, totalled twenty million would have been necessary to sell motor vechicles, including trucks twelve years ago. The reason for used for commercial purposes. this, of course, is that while farm: This is at the rate of about 1 car prices have followed generally, if for every 6 out of the total popu- not always closely, the trend of lation in the United States of over other commodity prices, improved 110,000,000 people.

methods, of production have result- ed in an almost continuous de- cline in motor car prices.

With motor car production showing such material increases from year to year, there has been "It would be easy to overlook much talk in past times concern- the Importance of this fact if we ing the so called "saturation thought of the automobile as a point" in the industry. The luxury. But in the case of the well-known manufacturer Mr. John farmer it is anything but that. A N. Willys, in a recent article survey of the modern conveniences analysing the situation, however, in. the homes, of some 400 home- thinks that producers need no owning farmers in. four districts | longer, give this question much of lowa made recently by the De-

thought:

partment of Commerce showed the "They are fixing their attention following significant result: on what is now a more important While but 84.9 per cent. of these, problem-phat of adapting their families had telephones, 60.8 per business to certain constants of cent. pianos, 51.7 per cent. kit- sales which appear to be definite-chen sinks, 60.5 per cent phono- ly establishing themselves, The graphs, 41 per cent, central heat- Industry has reached a stageing systems and 27 per cent. mo- where a relatively dependable de-dern plumbing no less than 92.9 mand for its products may be per cent. had automobiles. Nor expected. This demand in itself is this relative Importance of the 18- large enough to warrant con-motor car confined to home owners. tinued production at a high rate. A similar census of tenant fumi- lies revealed that whereas 84.0 "In round numbers 18,000,000 passenger motor cars are register- per cent. had telephones, 36 per ed in the United States.

cent. pianos, 91.1 per cent. kitchen It is sinks, 13 per cent. central heating safe to assume that 1,800,000 of theso will be so completely worn plumbing 89.1

systems and 12.2 per cent. modern per cent. wore out each year as to be useless for

automobile owners. trading in on other ears. These worn out cars provide a definite "While American automobile fnarket for new automobiles, for manufacturers are turning their: once a person has owned a motor eyes, toward the foreign field as he continues to own one if it it their greatest potential market, humanly posible, which it usually they have long since come to see in the 6,000,000 farm families in the

is.

"At the present rate of increase country the backbone of their in- in population and in individual dustry. Farm ears unquestionably buying power Mr. Willys argues have a greater economic value it is conservative to figure 500,000 than city cars, which makes the as the number of persons to be farmer market the more reliable. expected to buy their first ears

The great majority of city "and every year. His caculations indi- town cars are distinctly luxuries. cale that annually from 1,500,000

They have comparatively little to 2,000,000 persons operating old economic value. City people have ears will desire to trails them in other means of transportation, less for new ones. If these eleula-desirable perhaps, but equally tions are trustworthy they mean speedy and often less costly, of a market for replacements anile automobiles on tir, farms first cars capable of absorbing more than 25 per cen2, are used; [anywheds from 3,800,000* to for business purposes. They have 4,200,000 new passengers automo- contributed sustantially to the in biles each year. Mr. Willys rease of more than 20 per cent. thinks it safe for manufacturers in the producivity of the farmer to figure on a total of not less in the last decade. Next to Caff than 4,000,000. That would leavefornia, which boasts the greatest some 6,000,000 automobilelesstamber of cars in proportion to its families in the United States, and population of all states in, the from, them probably would come Union, comes lowa, the corn- enough additional demand to off-growing centre of the country, set fluctuations in the classifica-while Nebraska, Kansa, Nevada, tion covered by the foregoing Oregon, South Dakota and Colo-

rado boast more every five persons."

estimates.

than a cur to

"Manufacturers a year or so ago were troubled about the sutura- To supply the constantly in- tion point wondering how soor creasing number of motor cars it would be reached, faaring per-in operation throughout the haps it had been already reached. country, the Oil Industry has had That was because the absorptive to provide, by extensions of power of the domestic market was refining facilitis, development of not measured or even measurable. new methods, such as the "Crack- More is known about. it now, and ing Process" and also discovery what has been learned is any- and development of new sources thing but discouraging to this im- of crude oil, an .enormous portant industry."

quantity of gasoline. The con- In the United States to-day the in 1926, was 4,256,000,000 gallons sumption of gasoline, for example

automobile can no longer be con- and sidered entirely a luxury within amounted to considerably

consumption during 1925

more

the province of only the well-to-do than 8 billion gallons. The con- The development of the cheap and sumption per car averages about medium price class of cars has 500 gallons per year. enabled people in all walks of life

to own cars. The number of per- These huge figures of the present sons who drive their own automo-day lend an amusing note to the biles to and from their daily work following comment in the New would astonish those who, for the York Tribune of 20 year ago first time, have observed the

on the annual Auomobile Show held in 1906: large industrial. plants in Ameri- can cities concrete" testimony to "The Sixth Annual Automobile the resource and enterprise of Show, opening in Madison those who, economically, would be Square Gardon last night, showed described as of the labouring an advance over the first show classou.

that made it difficult to realize that it was the same old show, był It is the farmer, however, who the same people in the same place. obtains the highest utility from In 1901 there were just 951. his' automobile. The following automobiles in New York; laat editorial comment of the Newnight there

were half

that York Herald Tribune Is of consi-number of cars as exhibits in the derable interest, particularly In show. Also, there are 23,000 presenting some illuminating sta automobiles in New York, show tistical figures bearing on the ing that the popularity of this status of the automobile in the vehicle is growing to undreamed- farmer's scheme of fe:

of heights,"

SATURDAY, MARCH 13, 1926.

Reward Merit

There is only one explanation of the new low prices announced in January by Graham Brothers.

That explanation is overwhelming demand.

Such demand calls for expansion. Expansion means greater production Greater production means savings in manufacturing costs.

Graham Brothers have expanded tremendously, both in buildings and equipment and are now passing the savings on to the buyer.

Business men all over the world demanded and received 24,119 Graham Brothers Trucks and Motor Buses in 1925. This year, with Graham quality at its peak and their prices at the lowest point in history, demand is even greater. Dodge Brothers Dealers all over the world are prepared to supply it.

Ask your nearest Dodge Brothers dealer for the new reduced prices on Graham Brothers Trucks and Buses GRAHAM ..BR. OTHERS Detroit. U.B.A.

A DIVISION OP, Douge BrotheaS, INC.

THE DRAGON MOTOR CAR CO.,

33 Wong Nei Chung Road, Happy Valler HONGKONG

LTD.

GRAHAM BROTHERS

TRUCKS

SOLD BY DODGE BROTHERS. DEALERS EVERYWHERE

AUBURN

THE S-SS ROADSTER

ear of the Auburn line. A run to the ClubShoppingtour or The "pleasurė pleasure trip, Large, comfortable seat in rear deck, entered through door, eliminat- ing necessity of performing acrobatic stunts to get into and out of this seat. This door gives convenient access tograr compartment for golf clubs, packages or luggage: when seat is not in use.

THE 4-44 ROADSTER

Same body design as the model 8-88 Roadster with same conveniences. Upholstery of brown,Spanish leather. Snap and pop to satisfy the most exacting demands on a real "pleasure car. Looks that make it the contre of many eyes wherever it is parked. Not a pocket edition but a real car the same as the other 6-Sixty-Six. models. 120" wheelbase.

SALE AGENTS FOR SOUTH CHINA

UNIVERSAL AUTO SUPPLY CO.

Inspect our large stock of Motor Accessories and Spare Parts. Sole Agents for Indiana Trucks, FIRST FLOOR ASIATIC BUILDING.

TELEPHONE C. 4915.