1926-03-06 — Page 11

BRITAIN'S PREMIER

CAR.

SOME MORRIS FACTS.

1,500 Cars Per Week.

Other things being equal, it is the man who Can see furthest ahead that is the most sucessful In business, and there is no doubt, that the remarkable success that has been achieved by the Morris car, not only in Great Britain, but all over the world, is due in large measure, to the foresight of its sponsor Mr. W. R. Morris Just before the Great War, in 1913, he was only just starting on the business of manufacturing motor cars. To-day his factories are in Oxford; Coventry, Birming ham and Le Mans (France), and the total fireduction of Morris vehicles is approximately half the number of ears of all makes that

THE HONGKONG TELEGRAPH, MOTORING SUPPLEMENT SATURDAY, MARCH 6, 1926.

It is not a cheap car built down to price. A study of its design will show that it is a high grade vehicle, which, being in great demand in its own country, is being built at a price far below that charged for other small cars, because in its construction the best labour-saving machinery is employed, and the large numbers produced enable overhead charges to be distributed until they assume a comparatively low figure per car.

had achieved so much experience Lucas magneto driven off a cross pletely equipped down to the last by the time their competitors shaft, a multiple cork inset clutch detail, including, even, on the clos started that their product has and a three-speed gear box builted models, a smoker's companion never had any serious competitor.in unit construction with the en-on the dashboard.. The basic reasons for the success gine, aro fhtegral and praisewort- On the 11.0 h.p. Cowley chassis, of the Morris car are that it is ahy features of the design. All the type of vehicle that the pubic transmission is enclosed, the five models are listed, the two- wants; it is ecomical both to buy torque tube and back axle being senter, occasional-four, the four- The open and to run; and it is made of the built up together and being joined seater, the fixed head coupe and a

very neat saloon. first materials and by the finest to the power unit by means of s

models ill have complete weather workmanship that can be found in large torque ball abaft the gear protection in the shape of detach- the automobile industry the world box.

ablo side curtains, while on the over to-day,

} In the transinissoin, as in the closed cura window windors for engine, the Intest and most up-to the glass panela and ample: ven- date design is used, the universal tilation are excellent features. joint being automatically lubricat The Oxford range includes two ed; the differential is of the four-and four-seater open cars, tho pin type, while the final drive a coupe, the cubriolet, saloon and by spiral bevel, Both brakes landaulette. All these are lavish- work direet on back axle, the foot ly equipped and are really auto- brake on the four-wheel brake mobile-de-luxe in every sense, for, model taking effect on both front with a speed range of over 50 and rear wheels, while a handm.p.h. a perfectly balanced en- brake operates shoes of the rear gine, a noiseless transmission and. a suspension that by reason of the drums only.

The detachable wheels are shod long gaitered springs, ballon tyres with balloon tyres of Dunlop cord and Gabriel snubbers, is absolute- The current range at the pre-manufacture; a 12 volt Lucas ly comfortable on even the worst are made in Great Britain to-day, sent time comprises two chassis, lighting and starting set with a road when taken at speed-they This is all the more remarkable one of 11.9 h.p., known as the Mor- silent chain drive to the dynamo- lack nothing that the most dls- when it is realised that generally, ria-Cowley type and the other of for is included:while the chassis criminating motorist might re- speaking the design of the Morris the same fundamental design but specification incorporates such quire.

It is on this programme (with car has not changed since 1913, larger, more robust, more power- desirable components as spring but equally this success gives ful, heavier and faster, the 14/28 gaiters, Gabriel snubbers, Enota the addition of three commercial proof of the fact that the designshop. Morria-Oxford type.

Both Autorim chussia lubricating vans, two purely for goods and was dead right in the first place. these chassis have four-cylinder system. a Smith five-jet carburet-one for gooda a d passengers on Morris Motors, Ltd., were first engines, of monobloc construction tor supplied from a large tunk in the Cowley chassis) that Morris in the field with a feally reliable with side valves and detachable the dash, a radiator thermometer Motors, Ltd., have achieved such small car that would go anywhere, heads, the top half of the crank- and other useful accessories. In remarkable success during 1925; and do anything, carrying four case being cast integral with the fact, one of the chief features of easily beating all other competi- passengers in comfort. Other cylinder block. Thermo syphon the Morris car is that once it is tors. concerne have emulated their cooling, a large radiator, plunger bought there are no further ac- policy, but Morris Motors, Lid." pump lubrication, an accessible cussories to buy, for it is sold com-

A Fine Product and a Fine Policy

There are no finer tyres than

DUNLOP CORDS

They stand as the supreme achieve- ment in tyre construction, and set a new standard in tyre service. Behind them is a fine policy-fair treatment— the methods of the Dunlop organiza- tion which help you to get the utmost value from your tyres.

There is a Dunlop Representative at Hongkong, for your service.

DUNLOP RUBBER Co., (China) Ltd. Hufet Anner Building. Telephone Central 1551.

HONGKONG HOTEL GARAGE, Distributors. Telephone Central 4754.

THE AILSA CRAIG

HARBOUR LAUNCH.

SPEED 7 KNOTS,

BRITISH THROUGHOUT

COMPLETE $2350 DELIVERED HONGKONG

Sole Agents.

DODWELL & Co., Ltd.

Although the enpacity of the factory is reckoned at. 1,500 cars per week (a new car every two minutes), Morris Motors,, Lid., have been pressed for delivery the whole of the season.

And yet the Morris is by no means a mass produced car. In the factories the "low" method of production has been instituted. This means briefly that, instead of a large number of similar parts being subjected to the same treat- ment at the same time, every single part is machined or made by an operator skilled in his own particular work, and it is then passed on to further treatment to another specialist in, another par- ticular branch. In this way the continuous flow of the best work procurable is obtained and the re- sultant product is so reliable that its roadworthiness is a watch- Word among motorists; At the same time, its performance, on the road is such as to give owners of far more powerful and much more exponsive cars very furiously to think. The agents for the Morris car in this territory are The Hongkong Hotel. Garage from whom all information can be ob- tained, and who will be glad to quote prices and dates for deli- very.

THE AUTOPULSE.

AMERICAN ELECTRICAL FUEL FEED.

For so long has the vacuum operated fuel feed from rear petrol tank to carburetter held sway, that the possibility of any alternative has seemed remote. There has, however, recently been introduced # little appliance; which is claimed to have done wonders in America, and which is operated from the normal-electri- cal equipment of the car to pro- vide an automatic and regular supply of fuel to the carburetter. Named the Autopulse; the instrument.is about the size of small float chamber. Its opera tion is simple in principle, but éxceedingly Ingenious in detail. Broadly speaking it consists of a pumping element composed of a series of hollow steel discs form- ing a bellows, and somewhat similar in ppearance to the actuating element of an aneroid. This pumping element is provided with suitable valves, and is enused to pulsate much as the striker of an electric bell pulsntes by the action of a solenoid and make and break.. The electrical operation is such that the carburetter float chamber will accept, and does not consume current idly in pumping too much.

Some of the features of the Autopulse are that it will feed before the engine is started, it is self-priming, can be cut out of operation when coasting or at any other time, is unaffected by: vibration, cannot flood the engine. with unburnt fuel, and consumes so Ittle current that it can in emergency be run off dry batteries.

SOME TYPES OF THE NEW MORRIS MOTOR TRUCKS.

Junctuaties

The menufactureres of the famous Morris motor cars are finding a roady sale in Europe

for the above types of small motor trucks.

HUDSON-ESSEX

World's Largest Selling "Sixes"

Quality Gave Volume and Volume these Amazing Prices.

Years of brilliant advancement in quality have given "Hudson Essex a leadership everyone knows and

acknowledges.

It has given them the world's largest volume of 6-cylinder cars.

And to buyers, amazing price advantages, passed on- from unequaled volume economies.

Yet it is not price, but popularity of the finest quality ever produced by Hudson-Essex, of famous Super-Six performance, reliability and fine appearance that motor dom recognizes as the World's Greatest Values, i

To all who know the facts it is the supreme type among "Sixes." In Essex, it brings the quality, performance and reliability of finest "Sixes" within reach of all.

World's Greatest Value

ESSEX COACH $2,000 HUDSON COACH $3,000 Hudson Brougham $3,000, Hudson 7-Pass, Sedan: $4,000

The Dragon Motor Car Co., Ltd.

33, Wong Nei Chung Road

Telephone Cntral 1246 or 1247.

Happy Valley.