1926-02-06 — Page 16

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THE HONGKONG TELEGRAPH, – SATURDAY, FEBRUARY 6, › 1926,

BRITISH TRADE IN CHINA,

workers at home.

:

VALUE OF ADVERTISING.

COSMETIC TRADE. CITED.

SIR RONALD ROSS.

· EVERY MILEA PICTURE.

TO MAKE OBSERVATIONS

IN CEYLON.

HOW IT IS BEING LOST.

Sir Percival Phillips, the

It pays to advertise. Mr. Sir Ronald Ross, the famous Special Correspondent, of the Hoovor says that the Amorican malariologist, arrived in Ceylon Daily Mail who has been making people spend ten dollars on cos-on the Bibby liner Yorkshire on a tour of China to investigate metics to one on scientific ro- Monday, Jan. 4. Interviewed at political and commercial condi-search. Naturally. Science does the Galle Face Hotel by a" Times tione, wrote from Shanghai :-) not advertise. “

of Ceylon. representative, shortly Manufacturers in Great Britain Cosmetics were driven into the after coming ashore, Sir Ronald, may resent a candid survey of advertising field by a peculiar said he had very little to say re- their interests in the Fur East as circumstance. Medical advartis-garding his visit to Ceylon. His being too much like an obituarying got so bad that the botter principal object in coming to the of British industry. It is well. magazines out it out ontiroly, and Island was just to make observa- however, that they should know the newspapers, if they did not tions. He did not know exactly the opinion of trade experts here all refuse it, put it under increas-how long he would stay in the concerning defects which have ingly stringent limitations. The Island, but at any rate, his visit helped to stimulato foreign com- medicine business had consisted would only be of some weoks petition abroad at the expense of very incidentally of" formulae duration. He would have to re-

and factories to manufacturo turn to England for the officia!', We are losing the three markets them. It had consisted almost opening of the Ross Institute and which in the past have been entirely of advertising.

Hospital of Tropical Disenges, peculiarly British-textilos, It was easy to scrap the Putney Heath, London, in May, machinery, and metals. Price-laboratories and sales organiza-He did not know what his pro- cutting is the chief weapon used tions. But the advertising dopart-gramme would be during his visit Lgainst British commercial supremacy in China.

bagan demanding, "just what do of the plantors. Wo have been under-quoted-as you mean by modicine?" If the much af 25 per cent. on recent answer was " anything remedial contracts which have gone to that goes inside they promptly Continental, Japanese, and Ani- started something that went out- erican firms. The internal de-side. Henco the flood of velopment of Ching has been cosmetics. checked by civil war, but, despite The vogue of the movie the obstacles imposed by continu-actresses helped. If the movie al unrest, and the depredations queen had to make up, to photo- of armed forces, some of which graph correctly, her imitator did little better than massed the same thing, in the revealing brigands, improvements are still light of day. So everybody going forward on Western lines bought something to make her Great Britain is not sharing in beautiful. And it costs ten times this business to the extent she more than the entire investment would have done in pre-war days, in human progress.

INDIFFERENCE.

are

TRAVEL HOME

via

CANADIAN

ments bud to find a job. So they until he had mes representatives THE NEW ROUTE NATIONAL

Asked if he had been commis- stoned by any body in Ceylon to visit the Island, Sir Ronald sald he had not, but he had come out on behalf of the Ross Institute. His health had not been gond, and he thought the trip to Ceylon would improve it, be sides giving him first-hand know- lodge of present day conditions in the Island in regard to malaria. Ho would visit malarial districte and coport as to what could be.

there.

Wae

He had

that had been effected in "ite The last time ho appearance.

In reply to a question Sir Ronaldi said he believed there was a good Contracts were recently lost to British firms for railway equip-atrings have been tightened by deal of malaria in parts of the mont, locomotives, wagons, rails, prolonged unrest. It cannot be Island, although Colombo and bridge. Germany, Belgium, denied that British prestige gene-practically free of it. and the United States divided the rally is affected by the decay in had been much struck during the short time he had been in the city plums between them. Electric British trade. The Chinese are plants in Hangchow, Chinkiang, becoming accustomed to the half-with the many improveniente and Kwangtung, an electric and apologetic explanations of un- water-ways system in Hankow, successful applicants for busi- and tramway systems in Peking ness, and it is quito natural that had been in Colombo eléctric fans and Mukden are being construct they should conclude eventually where unknown, and hotel ac- ed by non-British firms.

that our power is waning in-commodation was nothing like

what it was now. It is true that British goods dustrially as well as politically. still predominate

I have discussed these ün- Sir Ronald stated that the branches of the machinery in-pleasant truths with responsible Institute in London which bord dustry, but the upward trend members of the British com- his name had pow been opened) of foreign imports cannot be munity, and they agree that a about a month, but the official greater effort should be made at opening would not take place until ignored.

The high cost of production in home to regain our former posi- Muy. The Institute would be Great Britain is not the sole tion in the markets of Ching carried on for the purpose of reason for this decline in her Workers as well as employers investigation, and not for teach- Chinatrade. British agents here should realise that the heavy ing. Ceylon had contributed are 'unanimous in their criticism cost of production is helping handsomely towards its founda-

in

many

of certain shortcomings on the slowly to strangle British trade. tjon. part of manufacturers. The latter' still show indifference to the special needs of the Chinese. They have reluctantly. I am told-modified the traditional at- titude in offering their wares to take them or leavo, them," but even to-day the inflexibility of findustry, as compared with the

American firms, is a matter of strong comment.

The United Asbestos Oriental Agency, Ltd. adaptability of Continental and

2, Queen's Buildings.

Use Electricity for heating-

Tal. C. 236.

as it suits your purpose

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The extent to which Electric Heat can be used with economy varies in different districts.

Electric Heating and Cooking are developing Trapidly and all the time becoming cheaper in consequence of the increasing demand.

ELECTRICITY is made from coal, often too poor in quality for any other use.

the

ELECTRICITY brings direct to you heat of the coal, in a form ready for use without dirt or labour.

ELECTRICITY IS replacing all other means of Lighting and Power.

Electric Hearing can be used to supplement older methods or in place of them, accord- ing to local conditions and to suit the user.

National Interests will NOT be endangered by the wider use of that universal carrier of Light, Heat and Power

ELECTRICITY.

The China Light & Power Co., (1918) Ltd.

SHOWROOM: 69, Nathan Road, Kowloon, Telephone No, K. 677,

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AGENTS BADLY EQUIPPED.

Moreover, foreign competitors work under bottor marketing conditions. There is closer liaison between the merchant and man- ufacturer. Continental and Am- erican houses maintain staIs of technical engineers in China sole-| ly to develop their, interests. British firms, on the other hand, are inclined to put tho financial burden of such a stuft upon the] local representatives.

Another complaint made to mo is that British manufacturers do not place sufficient data at the disposal of their agents. Foreign competitors maintain an officiont and expensive commercial in- telligence service. They are in touch through paid foreign and Chinese local representatives with the parts of the interior.

Foreign trade catalogues are far ahead of British catalogues, The outlay in this respect is in many cases very large. Japan,| of course, is in a favoured posi- tion by reason of her proximity, and her manufacturers are con- contrating with characteristic energyandastuteness on strength- ening their hold on the Chinoso machinery and market just as they have done in the textile trado. American special agents. more in evidence. The ubiquitous German is again! spreading himself, slowly but} surely, over the map of China.

are

OUR GOODS PREFERRED. British industry must accept these facts. The handicap of high prices may be a serious bar to regaining our predominant position in the Far East, but much can be done by better of ganisation, groat keenness, greator elasticity in negotiating business, and closor touch with Chinoso intorosts. These is still a strong preföronce here for. Bri- tish goods of all kinds, despite the artificial agitation of Young China based on political griov-

ances

Unfortunately, sentiment, can- not long prevail over the sound argument of economy. Pursor

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