1919-10-25 — Page 12

Arrived in China

- the new "toasted" cigarette

UCKY Strike, it's called, And just

LUCKY

exactly as you prefer 95% of your food cooked, you will now prefer your tobacco toasted.

Cooking (toasting, broiling roasting) makes things delicious, appetizing, and savory, because it develops flavor. You don't eat raw steak or drink raw coffee. You like toast better than bread-especially fresh buttered toast.

We toast the Burley tobacco for Lucky Strike: cigarettes to develop the utmost Burley flavor and That's what seal it in, so it's always there for you. toasting does..

You're in for a new flavor when you join the Lucky Strike Smoke circle--with the real Burley cigarette.

It's toasted

How to open the package

Tear of part of the top only, as shown, Cigarettes, in

paper

pack.

ages of 20 are carried moze handily

this

way, and keep better and are less likely to

spill into your pocket.

20 CIGARET

TERSON

PAT

Toasting improves tobacco. 1

just as it improves bread.

TOBACCO

LUCKY STRIKE 8

RICHD

TOBACCO

VA

CO. LTD.

CIGARETTES

SUCCESSOR

OBTAINABLE AT ALL TOBACCONISTS.

This Advertisement is issued by British-American Tobacco Co., (China) Ltd.