1919-03-10 — Page 4

THE HONGKONG TELEGRAPH,

BULL DOG LIGHT ALE

PINTS AND SPLITS.

BULL DOG STOUT

PINTS AND SPLITS.

SOLE AOENTS,

A. S. WATSON & CO., LTD.

NOTES AND GOMMENTS.

SPAIN NEXT.

MONDAY, MARCH 10, 1919.

DAY BY DAY.

ÍT 13 NĚVER TOO LATE TO LEARN BUT WE SOMÈTIMES LEARN THAT

the

CURRENT COIN.

THE PSYCHOLOGY OF "PRINT.

£100,000,000 Comparing this hill. [with the National Income of, xay, 1,000 million pounds sterling, it [BY "MERCARTOR."]

į works out as only about 4 or 5 par: 'gènt, on the average. Advertising It seems that no country - is

“IT PAYS TO ADVERTISE", is not yet a science, though it is going to escape from the wave of ❘ TOO LATE.

Standing out above all aise on

rapidly becoming one. A scients revolution and industrial unrest

the Stock Exchange during the It pays to advertise. To this implies a known series of rules which since the war has bean sweeping throughout Europe.

Wiseman's tea dances are belast week was the spirited spurt we would add-judiciously and and laws that work and will work Even among the victorious Allies, coming inaresmagly popular. of China Sugars. This stock scientifically. Arising from the more or less invariably. We do we have seen its effects, for many Two more are announced for was the sensation of the period same truism is the question: not yet know all that is to be months now at Home there have to-morrow and Thursday eran from $118 to $125 in one day. There is only one answer: The advertising, even the best of our nder review, the market rising Who pays for the advertising? known about the principles of been strikes and rumours of ings strikes, and the same fact can be

This will demonstrate that the consumer pays for the advertis-writers have not probed to the said as regards France, Italy, and

bull element has been too aggres-ing. The consumer pays for the bottom as yet. Not a few of the

advertising of a commodity as he American universities are in America. But conditions ATS Dr. N. Bradley will give an sive and had bean once more pays for the raw material of it, troducing the subject of advertis bound to be worse among our address ад "Work among misled into placing far too much for the cost of manufacture, foring into their courses of study. late enemies and the less powerful Lepars" to-morrow (Tuesday) at reliance in predictions of bigger the directors' fees and the office- The use of printer's 'ink is one nations. There is no need to 5.30 pm at the Helens May profits. The Directors of the boy's wages. Every cost connect- of the most potent forces of the discuss the internal situation of Institute, to which the public is China Sugar Co., Ltd., are said ed with both the manufacture and world to-day. The man who said Germany, Austria, Bulgaria and

to intend recommending merchandising of an article bas" drop of ink makes millions Turkey. Revolution and blood-invited. The Rev. A. D. Stewart not shed are the order of the day, and

will preside.

any dividend, as last year to be covered by the price at think "used a truth which is even was A bad one. Daring which it is sold. The first thing greater to-day than when he said if help is not forthcoming, the re- sult will be chaos and absolute

is to determine what, in this con-it. Business men must study to latter part of the ruin. Nor have the other coun- A Chinese boy, 10 years of financial year the Company has nection, is meant by advertising. the fullest the value of that tries escaped Russia, Portugal age, was knocked down by a made up leeway as the price of without advertising of one sort or man must act absolutely on the No businesscan be done by anyone [printer's ink. In advertising · a and the Balkans all have exper-motor-car belonging to the raw sugar has gone up a lot. It another. The commercial traveller old precept. "If at first you don ienced the terrible ravages of Connaught Motor Garage and is, therefore, expected that employed by the manufacturer is succeed, try, try, try again." The revolution and anarchy and received injuries in the head prospects this year will be better. advertising, the shop window rent-man who does not intend to keep now we find it bas spread which necessitated his removal to The price of sugar to-day ined by the retailer is the same. on until he has succeeded must to Spain, in which it has the Government Civil Hospital, 18,3/4 guilders. As I have Advertising is a product of modern be given the advice, "Dont given rise to a very grave indust! rial and political situation, 30

stated, this excitement in China economic conditions and of begin at all,”- because, the spas- much so, that the sitting of the

Sugars was short-lived. It fizzled, modern social conditions. In modic use of printer's ink Cortes has been suspended in

out the very day it was boru. A great majority of cases it can be really money wasted. Optimism Gascoigne Shield and the The keen observer and the man-

demonstrated that advertising is so closely related to success order that the Government can Macdonald Gup were won by in-the know, realising that this has not increased the price (the and business is so intensely give all its energies to the main-No. 2 Machine Gun

enhanced demand enabling fascinating in its many rami- taining of public order: The

of the aggressive purchasing was not cheaper production), while it has fications that it seems that situation seems to be most serious Machine Gun Cov. Hongkong universal and confined to one standardised the quality of the optimism and business should in Madrid and Barcelona where Defence Corps in a competition solitary braker, considered it advertised goods. The key-note unite in a partnership that can- big riots have taken place result- which took place yesterday safe to unload, with the result of present-day distribution are not be dissolved. All communications intended for publication should be addressing in looting and grave disorders. forenoon at Kowloon City range.

wideness of area and personal Business correspondence should be seat to the Manager.

appeal as represented by the

"Its Pays to Advertise,” which Mr. J. R. Wood had before

advertisement, which has its message for all who can read. the Frawley Company staged on in Spain is most critical, and it is him this morning a Chinese to be hoped that the Government woman who was arrested in

"It Pays to Advertise," which Saturday night, is an American | farce whose mission is to advertise will be strong enough to stamp Queen's Road Central with 10

the Frawley Company staged an advertising. It is described as s In the other stocks there has Saturday night at the Theatre farcical fort in three acts, and out the threatening evil in its taels of opium droes in her pos been a weak undercurrent, Royal. is essentially AN

the authors, Messrs. Roi Cooper session. She informed the Hongkong and Shanghai Banka American play. In America, Megrus and Walter Hackett, magistrate that an uncle of hers dropping to $770 from $780 advertising is universally re-must have been students of the wanted the drug for medicine owing to shares coming on the garded as an essential factor in psychology of advertising. The and that she was carrying market principally from the out-commercial operations. It is story centres round Cyrus Martin.

him when

Insurances never a question of whether I shall the idle son of a soap manu- she was ports, and Union

advertise, but how shall I adver-facturer. He splashes out into Industrial stocks have shown a around the method; the first the market a brand of soap which decline.

question is never discussed. And he names the "13" soap. With this attitude is common to the the aid of an advertising agent,

WINE AND SPIRIT MERCHANTS

TEL 616.

Correspondents are requested to observe the rule which requires them to forward their names and addresses with communi- cations addressed to the Editor, not necessarily for publication, by

as an evidence of their bona fides.

ed to the Editor.

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Cable Address: Telegraph, Hongkong.

Telephone: No. 1. A.B.C., 5th edition. Western Union.

Office address: 11, Ice House Street.

The Hongkong Telegraph

HONGKONG, MONDAY, MARCH 10, 1919.

HONGKONG'S WAR MEMORIAL.

Martial law has been proclaimed and troops are patrolling the streets. Altogether the situation

infancy.

SPOTTED FEVER.

it

We understand that

the

to

that on the evening of the same day the market rate slumped to its opening figure of $118 cash The boomlet was short-lived. "

*

*

SATURDAY'S PLAY.

in China, reported in a cable from arrested. To verify her state-falling from $1,050 to $1,050.tise.? The battle there is always business and decides to put on

this winter as it was last, but for

appeared, and the anxiety dis played in the North over the. matter is 20 doubt greatly

O

趁

+

more.

What soap.

market

On Friday; last, we published some interesting and valuable prevent the spread of this ter-hospital and succumbed to his wos going up from isels 187 fallen! From 1,200 shillings to business without the aid of

that the scourge will be checked before it involves an even larger area of the country.

friends

The appearance of spotted fever Shanghai, would no doubt arouse ment a remand was ordered. feelings of deeper concern here than it does had it not been that Hongkong has had more than a At one of the passenger whar- There is some disappointment whole people, to the boy and girl the scheme is cut and dried and nodding acquaintance with the ves a Chinese woman

was in the market over the dividends at school, to the clergyman and the campaign is planned and disease for some tire past searched and six taels of opium declared recently by certain joint-part, and, a big part, of American is

the housewife, for advertising is executed. A suitable phrase Happily, the scourge has not were found on her person.

coined The stock companies. For instance, life.

to describe the been so pronounced in the Colony husband of the woman claimed although the Hongkong

The receptivity to adver-

of outstanding. merits and tising is the golden asset of the

the. mmat vit be? that it is possible that the absence the opium to be his, and when Whampoa Dock Company has American merchant and manu- Nothing could create more inter- of extreme cold, with consequent brought before Mr. J. R. Wood had a record year the Directors facturer. This is the case of the est than "The 13 soap. Unlucky less overcrowding, has been the this morning he said that he have decided" to recommend enormous quantity of periodical for dirt" Ambrose Peal, the ad- principal factor. Still, there are brought the drug from Singapore the same dividend as was paid literature something like two writer who planned the adverti cases reported every week and was on his way to Ching- last year. This has been very newspapers per day per capital sing campaign, delivers & homily smongst the Chinese community. chow. He was ordered to pay a annoying to

and two magazines per month per on the necessity of advertising-- the speculators, It is in the Province of Honan 500 fine, or to postpone his who expected

The family--and the high degree of the very life blood of commerce. that the disease has now journey for three months. same remark applies to the New efficiency in American adverti- What makes a certain branded

sing operations. Because adverti- commodity more Engineerings. This Company sing is so enormously powerful it the

famous On had a better year, but has declar-attracts huge expenditures, be which is

than another, equally No. 109, Tokawan, occupied ed a dividend less than the cause of the money spent it What makes With the near approach of peace, the time has come for Hong-accounted for" by the fact that

as good? the people buy kong to consider the nature of the memorial which is to permanent this particular Province is thickly by an opium dealer, was on the previous year. Shareholders are attracts men of brains to operate Quaker Oats and not Edwards ly mark the victory of the Allies over the Central Powers and at populated and that modern means 8th instant broken into by five therefore, dissatisfied and it is it and because of the calibre of the Date? Why should all the Am- the same time commemorate the sacrifice of those who have laid of prevention and cure are not robbers, one of whom armed reported that even in the Dir-man engaged in it, it has became erican world patronise Ivory Soap down their lives in order that great principles may be safeguarded available, as in foreign settle with a revolver, stood guard over ectors' camp there is some dis wonderfully efficient. England and not Camel Soap? Soap is for future generations. The first meeting of the Committee charged ments. An area of 30,000 Chinese him whilst the rest ransacked sension. Those who sold short has as well been infected with soap, therefore why should there with consideration of this subject, as well as the manner in which miles is said to be effected. This, the place and stole $30 from a in this stock are jubilant.

the advertising faver and be such differentiation? Whe final peace shall be celebrated, was held to-day, and a report of the at first sight, seems astounding, box. In raising the alarm, the

to-day the annual advertising makes people run after a certain proceedings will be found elsewhere in this issue. We have already but when we are dealing with dealer was wounded by three

expenditure in the Home brand of goods 7-Nothing but the had assured us one memorial, for the Hongkong and Shanghai Bank such a huge country as China

There has been a phenomenal country is from £80,000,000 loud. bleating of the advertise- ing Corporation, whose head office is in Hongkong, has announced its our ordinary calculations are apt shots from the revolver which rise in cotton stock, the activity

ments-"Buy This and No intention of erecting a monument here to those of its staffs who to lead us astray. Honan Pro-entered his abdomen. Another being all round. All Shanghai

Other." Even such a conservative have fallen in the war, but it is the larger scheme, representative of vince alone is double that area. bullet entered his left hand. cotton shares have had a sub-

soap manufacturer as Rodney the desire of the whole community to perpetuate the memory of a Facts like these show the need of The robbers". escaped. The stantial rise during the week, Marseilles. How have the mighty Martin, who Ens built his great victory, that is now foremost in the public mind.

every precaution"being taken to wounded man was removed to expressions of opinion on the subject by prominent public men, and rible disease, and it will be injuries.

our advertising and considers public- totaels 205, Kang Yiks from 200. shillings will give it may, we think, be taken sa typical of public feeling that the idea universally hoped

plenty of ity in the Press and on the taela 14 to 17 isola, Yang-Japanese which was most favoured was the provision of a new City Hall and

tszepoos from taels cum divid-food for serious thought. The hoardings as "hot air," eventually end to taels 9 ex-dividend of 87 P. and O. Co. are about to pat scientifically conducted. is

realises that Theatre to replace the existing ill-arranged and out-of-date building.

advertising, Ħ For very many years it has been felt that the present premises

A youthful cyclist was brought cents and Orientals from taels 67 one ship on the run per week for great power for good. Here is opposite Beaconsfield, Arcade are totally inadequate to public needs.

this morning before Mr. R.to taels 75. The jump in

the Far Eastern carrying trade, the case of a man who did The Theatre itself is about the dingiest and most ancomfortable

Wood for riding in a reckless ectton shares is attributed to instead of the schedule of two not believe in advertising building of its kind in the East, whilst the so-called Library and

manner. It appears that he was favourable prospecia. The rise ships per month at first advertised, and went on the even Museum are mere travesties of what they should be. The Hon.

seen by an Indian Sergeant in during the week has been woo-

tenour of his

selling Mr. Holyoak's advocacy of a modern City Hall, with a Free Public

Canton Road Library, Museum and Theatre included, is, we are inclined to think,

manner which brought danger tained. Money appears to be clusion of the Armstice has his son, who has caught the ad-

riding in aderful, and has been well sus-

his soap at 3 cents a cake, and quite in line with general public opinion, and we believe that

to his

As is now well-known, the con-controlling a soap trust! There is own neck and somewhat easier and this fact, the of coupled with the present lover the ful conclusion of the war. The occasion, in fact, provides the very out until the last five minutes of the Sergeant when the latter into the market.

most fitting way in which to commemorate the succees the South China Athletic held He showed a stubborn front to exchange, has infused buoyancy small abipyards in the neighbourin opposition to his father, selling opportunity which the Colony has long awaited. A really up-to-date the game and were only beaten by advised him to go slow, and was

hood of Osaka and elsewhere the "13" soap at $1 a cake, and City Hall would be an ideal centre for the holding of public meet the premier European team of the ran in. Mr. Wood fined him $1

which were rushed into being time, so phenomenal, that a soap creating a demand, after a strogi ings, while it would also be utilised-and in this respect become Colony by one goal. Three years and advised him to practise his been see-sawed during the week have already been closed, while

helter-skelter during the war dealer places an order for a mill- Green Island Cements bare boom in shipping. Most of them ion cakes. revenue-earning-for Company meetings, thus doing away with the necessity for shareholders assembling at one time in one place and go, we believe, the Chinese club bicycle-riding in future, on the the next time in another. A modern Theatre would also attract as its first season in senior foot piece of ground behind the between $8.80 and $9.20 and others are in 3 moriband condi-was. the cynosure of all eyes

was not in existence. This year

Ambrose Peele, as the ad-man- better type of theatrical company here, especially as we may expect ball, and in its, first entry Kowloon Post Office. a steady growth in the European population in the future, and at into the Shield Competition it

acting was to the Life as the expectation of getting and confining the attention to He rocked the audience to the same time add to the comfort of theatre-goers. Our present had won its way into the final. Museum is small, but it contains, none the less, the nucleus of a These facts show that the Chinese

dollar per share has been falsified old established Japanese ship-laughter. His optimfem was in- really fine institution which deserves to be much better housed. We are quickly adapting themselves by two robbers yesterday morning The Directors recommend only those which made a practice awrien, made an excellent study. A Chinese coolie was waylaid by the publication of the annual yards, it is believed that the fections. Miss Florence Chapman, report and profit and loss account, everest blow has been sustained as the bogus Countess de Be- Home, with a lending department in which the volumes are freely saw the match on Saturday must Wongarichong Gap. He was have recommended that the mar- and chartering there at high part fitted her like a glove. Kiss to Western sports, and all who at the junction of Bowen Road and 80 cents and the speculators of building ships on speculation/The rate at which she rattled off and regularly added to, in charge of a Librarian specially qualified have been struck by the thorough carrying his master's tiffin toket should drop to $8.90. Borneos for the position. The Hon. Mr. Pollock would like to see a scheme knowledge of the game which the

her French was bewildering. Her adopted which shall be of benefit to the naval and military forces Chinese players manifested. They Water

the Golf House

at Deep have been in demand from $11 high prices. The

Belling them of the Colony. Well, a free Public Library, in which soldiers and are to be congratulated on doing

at Molly Malim as the typist, Mr. it Bay, and

financial Reynold Denniston as the soap sailors would be as welcome as anyone else, would meet this desire, so well, and we have no doubt whilst he was getting on a

to $13 buyers. for ordinary means of recreation are usually provided for Service that the future will see the Chin- boulder at the road junction that

slump has also involved a number manufacturer and Mr. Frank men. As to the site for such a building as we have been discussing, ese advance yet further still in all two men came up behind him.

of merchants and manufacturers Wilcox his son, were very good There is a smart flutter at in serious difficulties and many indeed. The whole play was a the finest site" would be totally inadequate for premises such as

branches of athletics. we have in view. Room might be found by pulling down the

Whilst one was threatening him present in the dovecotes of the banks are affected. In many huge success. present City Hall and Theatre and taking in more land, but a far

To-night "A Pair of Sizes, is with a dagger, the other stripped Nippon Yasen Kaisha. The P cases bankruptcy has been finez site would be Murray Parade Ground, which the military

off his jacket and then ran away. and O. Co. and the Blue Fannel brought about, not so much by being staged, suthorities might offer as their contribution to the memorial and

The coolie picked up ins carrying Co.recently reduced their freights the actual peace slump as by the on which most imposing structure could be erected.

pole and with this he forced for the European Service, and the restrictions banking facilities Those ideas, of course, are contingent an no better scheme

the other men to remain where he NYK,, reading into this action In order to ameliorate this state being brought forward. The matter as to what form the memorial A popular contralto, remember was while he raised the cry for a blow at the monopoly they have of affairs, it is stated, that the A scheme shall take is one which the public should decide, and it is to be fed at the Handel Festival, the help. A constable turned up and enjoyed during the war, have financial authorities have u the hoped that the opportunity of sending in suggestions to the Hon. Albert Hall, and the leading put the man under arrest. The decided to meat this competition offic Secretary of the Committee will be fully taken advantage of. The festivals, has passed away in morning be was brought before with low freights. They have offer Chairman of to-day meeting hinted that the Prese might be used Mme. Hilds Wilson. Under the M RELmdsell, and after declared their intention to accept financial assistance to as the medium for advancing proposals, and we shall be happy to pex-name of Douglas Hope' she bene duly char Den our columns to all who may care to make use of them in this rem poeed some popular songs.manded

he was paul cargo at 150 shillings per ton for and manufacturers, as in consider

London and 200 infimge for ad fit.

be a

want a Library, too, which shall be more more of the type of those at

CHINESE AND SPORT.

The progress which the Chinese are making in sport was well illustrated in the Hongkong Foot

DEATH OF ME. HILDA WILKON.

was

•

ง

✩

夜

to-day they are going for $8.90 tion. Apart from these concerns His

rates or

Instructed the

WAY,

· GUILDHALL SCHOOL OF MUSIC.