1916-12-16 — Page 11

THE HONGKONG TELEGRAPH, SATURDAY, DECEMBER 16, 1916:

There Are Other Good Cigarettes.

In fact some other Cigarette may just happen to suit your particular taste better than “Specials.”-

That isn't strange in spite of "Specials' " huge popularity. A few men like a far stronger and heavier Cigarette than "Specials.”

But if you would like a SENSIble cigaretTE, cool and "mean friendly to your throat and tongue and without any feeling" after a long day's smoking

YOUR SHOULD TRY

"SPECIALS."

"Specials" are truly a SENSIBLE Cigarette for you to smoke. Prove this for yourself to-day.

Westminster Tobacco Co., Ld.

"SPECIALS"

TURKISH CIGARETTES

A SENSIBLE CIGARETTE.

Turkish

Specials

$1.40

FOR

50

Two Tests for any Cigarette.

The taste of the cigarette-- according to a leading tobacco journal, is up to the smoker. But there are other qualities you should look for in the cigarette you are going to stick to for your steady smoke. Here are a couple of tests that may belp the average smoker to choose more wisely between different kinds of Cigarettes.

요

The first is for coolness, which means more comfort to the throat and tongue. Light any Cigarette. Drawi "cloud" of socke: a small, ordinary paff is not sufficient to make this test. Hold it in your mouth for a few seconds. Let it "float" around against your tongue and throat. Now blow out the smoke.

af

If the cigarette contains s high grade of mild tobacco leaves, combined in just the right proportion, it will always feel cool and smooth both to your throat and tongue.

On the other hand, if the proportions are not right and if the cigarette contains inferior grades of tobacco or hidden strands of rank leaf, you will feel a nipping sting at the tip of your tongue, or that "Sand. -paper-tickle in your, throat,

Test number two-How do you feel after smoking all day? If the tubacco in the cigarette includes a correct proportion of mild grades-and if they have been so blended as to bring out the best qualities and neutralise any unpleasant qualities in each of the different types of tobaccos, you will be able to smoke practically whenever you feel like it through the day with- out feeling any effect from it.

But with another, cigarette in... which the blend is less skilful, even though the tobaccos are of the highest grade, you will find along towards the end of the day that you am likely to have that feeling of having “smoked too much.”

Clip out these tests and try them on

Westminister * Specials,"

But REMEMBER

THEY MUST BE

WESTMINSTER

"SPECIALS.