1915-04-16 — Page 3

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1

GENERAL NEWS.

-Lrd"Robert Cecil..

Lord. Robert Ceoil, in s lettor to his constituents at Bitchin, denics that he has been aṛked, tó allow bimself to be nominated for the Speakership.

Japanese Executed in Mexico.

li ia reported from Mexico that. Mr. A. Sauaki, a Japanese mer- obant of Aguaprista, who sud- denly disappeared on March 29,' was captured by Mexican soldiers and executed

Dear Beer in Berlin.

With the ingresan by 30 per cent, in the price of boor in Ber- lin there has been an almost corresponding diminution in its quality, the liquor now consumed being watered down to more than 20 per cent, of its former atrength.

Sugar Development in Chi a Profiting by the ofject-lesson provided by conditions in Europe especially with regard to sugar, for which there is a heavy, de- mand in Europe at present, the. Chinese authorities have become alive to the possibilities of the augar industry by modern me- thode. Steps are now being tak- en to encourage the cultivation of sugar along the great rivers and coasts and the establishment of modern sugar mills. National, Review.

on

*

NOTICE

THE HONGKONG TELEGRAPH, FRIDAY, APRIL 16,

S. MOUTRIE & Co., LTD.

PIANOS

ON

HIRE

At $10 Per MONTH.

TUNING AND REGULAR ATTENTION

BUSINESS OPPORTUNITIES.

The Pulse of the Public.

INCLUSIVE.

enough not to deceive the public with false statements or bad goods, and not to make your appeals to the wrong public, or to make them to the right public in the wrong way.

This is really equivalent to Haying:

Drunk and Disorderly, Two sailore from the U. S, S.

(1) That articles which are Galveston, named W. S. Reckless! [Sir William Treloar, Bar, consistently advertised by a well- and J. Arendushi, appeared be- the popular ex-Lord Mayor of known firm in the British daily fore the U. S. Consular Court London, who 18 well-known as newspapers are honest and re i- last week a charge of bend of the famous Ludgate filiable goods otherwise the public being drank and creating carpet and linoleum firm, tells in would have found them out, and disturbance on Dixwell Road this article, recently contriuated they ould not have continued Shanghai, Arendashi was further to the Daily News, to the trailer to make their appeals year after charged witli assaulting Sergt. can discover the state of the

year; and Hamilton whilst in the execution public demand for his goods.] (2) That a newspaper which of his duty. Inspector Bourke Many years ago, at a dinner consistently carries familiar ad- appeared on behalf of the police, in New Yrk, I heard a very vertisements is necessarily a good aud after evidence had been successful man sag, "Any fool medium fo. selling goods of that given Arendasbi was ordered to can make money if he knows character. pay G. $6, while the charge bow, to advertise well. All be against Reckless was die missed. hes got to do is to get hold of an article with a registered, title and a large profit, and then go to work and adverties it for all he is worth or can get credit, for?

Making" New Customers.

H

To

Prepaid Advertisements

ד

ONE CENT PER WORD

FOR EACH INSERTION.

TO LET.

TO LET,

TO LETShamoon,

Canton

O LET Flats in Nathan

Road. Kowloon.

middle Bund next door to "PENYRHEW "Minden Row, Hongkong and Shanghai B nk, Kowloon, 6 Roomed house with eight ro mod Eemi detached tennis court, 1&2 Mindon Villas, house adapted for use as officos Kowloon, 3 roomed house with and residence. Please aply to Tennis Court. Four roomed O. A. GAFF, Wesleyan Mission, houses in Humphreys Avenue. The Bund Canton. Gordon Terraco and Salisbury Avenue, Kowloon. Apply to.-

HUMPHREYS ESTATE &

FINANCE CO., LTD..

Alexandra Buildings

TO LETA House in Torres Buildings, Kimberley Road, Kowloon. Apply to:-SPANISH DOMINICAN PROJURATION.

TO LET-Houses in Clifton TO LET Nice Flats

Gardens, Conduit Road.

of

ROOMS, in Kowloon; suit-

Godowns, New Praya," Ken-able for Europeans. Airy, in good

nedy Town.

Godowns, at Wanchai Road. 58 The Peak, "The Retreat.” 21 Wongheichong Road, Apply to:- THE HONGKONG LAND IN-

...VESTMENT & AGENCY

Co., Ltd."

O LET.-The Ground Floor

T

of No. 6, Des Voux Road Central, occupied by Madame Gains, etc. Apply to DAVID SASSOON & Co. Limited,

To

O LET-No. 59 The Peak (5

Cameron Villes) '". "ROGATE" Austin Road, Kowloon.

ROOMS suitable for offices.on

the first floor of No. 3 Duddell

Stroet.

No. 2 DES VŒUX VILLAS

51 Pesk (unfurnished).

•

54

"EILANDONAN". No. Mount Kellett Road. 5 rooms: unfurnished.

Rooms in Beaconsfield" Bat- tory Path.

*Bishops Lodge South" No. 11

The Peak, unfurnished 5 rooms.

55 ELGIN TERRACE.

"Eggesford " No. 124 The Peak, unfurnished (6 rooms) from 1st May, 1915.

"Merion" No. 6 The Peak, unfurnished (6 Rooms).

floor,

3 rooms, suitable for office, Ist Queen's Road, Central. Westward Ho Bonham Road.

Apply to

The Flager on the Puise. I refer to daily newspaper, advertising because it is almost entirely through it that the advertiser is enabled to keep his finger on the pulse of the public. Newspaper, abut because he results are immediately evident, You can tell in the shortest posTO LET-A House in Knuts

ford Terrace. Apply to aible time-or you think you can

VESTMENT & AGENCY Co., Ltd.

**

to

locality, Electrio Light, Water, Bathroom, Kitchen. Moderate rent, varying from $20 to $35- Telephone accommodation. Also furnished Rooms. Apply Ruttonjeg, Royal George Hotal,

H.

TO LET Office 2nd Floor, No. 14 Pedder Street; also Large Godown on Water Front. East Point.-Apply Property Office,

JARDINE, MATHESON

& Co., Ltd.

"O LET.-Queen's. Building, To

The South-West portion of the first floor, including Treasury on Ground floor, lately in oc- cupation of the German Bank.

Godown, No. 9, Ice House Street.

Offices facing the Harbour between The Hongkong Club and

opto- Post Office.

THE HONGKONG LAND IN- VESTMENT & AGENCY Co., Ltd.

TOLET-168. Magazine Gap,

"The Kennels.”.

169, Magazine Gap," Harford.". Apply to:- THE HONGKONG LAND IN- VESTMENT & AGENCY Co. Ltd.

WA

ANTED.-Bachelor desires board and residence, pre- ferably with private family. Hongkong side only suitable. Apoly B.V." c/o Hongkong Telegraph."

and wi

Chinese Official Discipline. At a conference with the Cen- Bore the other days, Mr. Hou, the Secretary of State, conveyed to the

I repeat the story not in a spirit formar the President's advice of admiration for the acanrace of" that they should devote special the statement. Un the contrary, attention to the following ques-Iam quite sure the idea, which tions:-The negligence of any in sometimes expressed here tco, provincial officials which

the is's wrong ono so far as British what is the state of the public THE HONGKONG LAND IN- Governors fail to notice any business and British advertising demand for your goo is; in what "oppression on the part of local are concerned, but I must say. section f the publicit is strongest, officiale of the common people; agree with Barnum that "the and in what section weakest; and, indifference of the local officials man who had something to sell

The most expert medical and occar to me. The war has practi regarding educational affaire; and did not advertigo it was like moreover, the sales effected by it are at once more rapid in their in- corruption in the bandling of a man wicking at a pretty giflcidence and larger in their volume. nursing treatment is devoted to cally stopped the import of Turkey public funds by officials and offic-in the dark."

There is an ided in the minds of the little patients, and their educa-carpets What a golden oppor isle who gamble.--Exchange.

In the first place, it is a misome people that a man who tion is the object of equal care. tanity the manufacturers of Affairs in Szechwan.

doesn't spend money in advertis-200 ocul is that every year British pets! For people still A Cheng telegram to the take to suppose that the merit of

British Sinican Pau states that the situa- the article aivertised has nothing ing is able to sell his goode cores of these children are safely need calete, although ple still

than a man who spende started out upon the world, which, conqueris Germany. obeaper tion in Szechwan has been settled to do with the success of the lot in that way. But it is not but for the Hospital, would have manufacters and desfera are, I and the Commissioner of Defence, advertising. As a matter of fact, so, for the man who advertises been to them a world of cruel think, te alive to all the chances open to them, in- Ching Yi, bas returned to there is no more wasteful adversells more of his goods than the bondage.

I am pleased to say that a gen- many oh goods and I will Tachenla where order has been sising than that which is used to man who does not, which feat restored, and the detachment promote the sale of thinge which automatically cheapens the cost arons public dose respond to the finish by sing which was sent there to reinfores are really not worth baring of production and enables him appeals I am always making for "The way be healthy, wealthy, the garrison is returning to Taie will be readily realised

made the task of getting thenec:8s-Is to go bed early and Chengta." The remnants of the when you remember what that put his goods on the market at this work, the war has of course

lower'selling price. followare of Uben Pa san (bo chief end and purpose of ad-

Every advertiser knows that ary fonds somewhat difficult, bat waa decapitated recently) have vertising is. It is to nake new quite wall, but many traders are have faith. I believe thatall who been appeated. As the affairs at ru-tomers. But the making of

gnorant of it and are deterred know the work that is being donent Taohienia have beon settled, Com new customers is not accomplish from advertising by a delusion to Alton will do their best to help mander Li Wen-ping, of the fed merely by getting a swarm of detachment set there, and fresh people to buy your goods; General La Cheng-houn, have for if your goods are bad and dear The Heart of the Public. returned to Changiu. A branch very few of them will buy twice, Stepping outside the realm of al office of the Bak of China was nor will they recommend their the businers of selling for opened at Chengtu" on the 6th friends to buy.. Thus you cou moment, I might give an apt

Now the work at Alton is so April.

lose the flot of each advertis-illustration of the power of adver- done on Farlough, ing effort. The next time you ising from the success of the well advertised, and, there- that we get Says the Shanghai N. C. Daily advertise you have to begin all Eospital and College for Cripples fore, known, News of April 10-By the P. M. over again, and you have also to at Alton I founded this Hospitals continuous stream of subscrip. 8. Manchuria yesterday afternoon, coated against the prejudice and Cllege in 1007, when I was tions, which enable us to extend Captain R. W. Davie, of the S. V. created against your goods in the Lord Mayor of London. My post- and perfect the work every year. Artillery, and Captain W. minds of those whom you have tion then, and the public know- I refer to Alten because the ad- Saue of the American Co. V..0...

disappointed.

ledge thus for many years I had vertising of the Cripples' Hoa- left Shanghai on furlough: They A Business Aklom. intereated myself on behalf of pital and College is carried ont It is no use advertising unless crippled children, gave me an on the rame principles as those to were cocorded a hearty send-off, the Customs jetty being lined you can supply the goods at unique opportunity of "advertis- which the advertising of a busi- with the members of their respec such rates and in such quality ing" the claims of these poor ness should adhere. First, we tive unite and other friends. On will induce permanent fresh little cripples.

have a good thing to cffer Thursday night Captain Davie business. When I place my The Hospital was founded for for the support of the public was the recipient of a beautiful advertisements in the Daily the treatment and care of children second, we keep the public well silver cigar case, suitably inscrib News I realise that I am suffering from tuberculosis of informed about it; third, ne ed, presented by the members of responsible for the satisfaction of bones and joints."

the contrary.

advertik

11, 40 my part is to take care that UNCLAIMETELEGRAMS everyone shall know, and the way to do that is to adverties, adver-

tise, advertise. The London offices of the Hospital are 61, Moorgate street, E.C.

1915.

NOTICES.

Embassy

CIGARETTES

& TOBACCO

THE SPORTSMAN'S FAVOURITE.

In handy Pocket tins of

10. Cigarettes.

LANE. CRAWFORD & Co.

SPECIAL

VALUE

IN

COLOURED

ZEPHYR SHIRTS

NEW STRIPE EFFECTS

WITH

214" STIFF CUFFS

$3.00 each, 6 for $16.50

LANE, CRAWFORD & Co.

MOTOR CYCLES

MOTOR SUPPLIES

MOTOR INSURANCE

MOTOR BOATS

ALEX. ROSS & CO.,

4,'DES VEUX ROAD,

Phone 27.

MOTOR TRUCKS

MOTOR CARS

MOTOR PARTS

STATIONARY MOTORS

KELLY & WALSH, LIMITED.

JUST PUBLISHED.

THE EVOLUTION OF GERMANY, By COMMANDER, A. SUSMANN, R. N.

with a preface by Major General ·

F.H. Kelly C,B. Price 6 cents,

ADVERSURIA SINICA, by Herbert A. Ulles, Complete in 1 volume, with illustrations...

Eastern Exter Australasia KABIR, Tagora

& China Traph Co.

Alkali. achos Elgin R

Chuankee.

Luonchoisang ruz & Co. Bracken. Hopwoo 5 Cent

Buntchin

Namloon. Singfunghong. Singpaochang. Laikamting Book

DECK,

Bu endent. Hongkong, April 15. ........

Great Northern There are choose those media of publicity

kph Company, the Artillery. There was a large every new buyer of Treloar car- always 220 children in the Hos-which are best calculated to attract

Neetaichun, Shang number of men on parade, and pata which those advertisements pital, and always a big waiting subscriptions.

Cheongwo Woshui

jama. Yahshuntung, Bhar Lien Hay who, assumes com produce. Each customer has got list. In the College there are 60 mand of the Battery, wished to be himself a walking advertise crippled lade being taught irades A Necessity in War Time. Hunan Amoy

As to advertising in war time, Keeshing, Kobe Osptain Davis an enjoyable ment of my goods, or my ad- by which to earn a living. Both holiday at home and a safe return.vertising is a failure.

Hospital and College ere there is no question in my mind

Superin Captain Davis replied, thanking In the second place-reverting successful. Strong

about the necessity for it. Indeed, it the men for their co-operation in to the contention of the men in My work at Alton bas to be seems to be so obvious that in a the work of the Battery, and New York-it is a mistake to continually and incessantly time like the present it is more cheers ended a pleasing ceremony. imagine that any fool" dan brought to the notice of the necessary than ever to keep one's On Wednesday night Captain make money by advertising, even charitable public; in other goode and name before the public Baner was entertained to a fare if he has got a good thing to words, to be well and judicions that I cannot understand those well dinner by the members of offer From a long experience advertised think my who would argue otherwise you have lost your the American Company, and I can truly any that it is no previous business training, and The special opportunities created one of the big during the evening he was pro- everyone who is a succesfaladong experience in the art of by the war would by themselves dainty dishes at the AI sented with pair of gold ouffvertiter of ordinary everyday advertising has contributed a make a newspaper article. In DBA CAFE is sure

wares. You have got to be wise little to the success of my efforts, this connection, carpets naturally you,

Hongkong. April 9th

PHILOSOPHERS, by

MODERN

Hóf og.... THE HEPTAMERON THE DECANERON...

KEMPE'S ENGINEER'S YEAR:

BOOK

£2.00

KEEPER OF THE DOOR, Dell 1.75 WAR PROBLEMS, Balfour Browne WAR AND RELIGIOUS IDEALS,

Drawbridge

80

80

KAISER, KRUPP & KULTUR.. QUICK RIFLE TRAINING, Stone... LIFE IN A CRACK REGIMENTOS PARIS WAITS, Clarke 30 AMERIDAN'S

400

ARRAIONMENTS

OF GERMANY... STORIES OF THE KAISER, Jerrold" 1.50 THE WAR INEVITABLE, Alan H.

GENTLE CULTURED GERMAN,

Both

4,00

1.20

1820.00

THE WRITING ON THE WALL 3.50 THE CO QUERING JEW, Frezor, 2.75 80

8.0 MODERN HORSE MANAGEMENT 10.00-

60

SHIPPING WORLD YEAR BOOK

1.20

CARD READINO Murietta

MODERN MOTOR CYCLE.

.80

THE POULTRY ANNUAL

5.00

THE RISE OF THE AMERICAN-

PEOPLE

4.80

POPULAR CARD GAMES, Inyo...

.10

STRUCTURAL DESIGN OF WAR».

SHIPS

NOTICE

N. LAZARUS & Co...

QUALIFIED OPTICIANS,

WILL REMOVE TO

28, QUEEN'S ROAD, CENTRAL

(lately occupied by W. POWELL, Ltd.)

ON MAY Ist, 1915.