1913-12-06 — Page 3

GENERAL NEWS,

Singing Soldiers.

THE HONGKONG TELEGRAPH, SATURDAY, DECEMBER 6, 1913.

ORIGIN OF ADVERTISING veloped into newspaper advertis

Lord Northelfte on some Ancient and Modern Examples.

וי

ing, in which specialists, writers, and artists of the highest talenta were engaged. Not all the newer advertising was good. But it Binging neng soldiers is com- mended by General Sir H. L The National Advertising So-the responsibility that same with was improving. It was gaining Smith-Dorrien in his Dadual racisty held its first festival d'inter port on the field training of the recently at the Hots Cesil, Lord Power. The idea that advertising was merely a method of puffing Southern Command. "I am glad Northcliffe, the president, in the the pinchbeck and the catchponey to see," he says, "that several phair. This society, formed only had, he thought, long passed.

Prepaid Advertisements

ONE CENT PER WORD

FOR EACH INSERTION,

TO LET

unfurnished, 6 Rooms. Cheap Rentel, from let December newly painted and colourwashed,

ROGATE, Austin Road, Kow loon; unfurnished.

No. 68 Peak, Mount Kellett. low) from 1st October, 1913, till Church Mission Society Bunga 30th May, 1914, partly furnished. Cheap rent.

TO LET.

ury, 1914, Nos. 1 to. 5, “AIMAI VILLAS," adjoining. "OLDESLOE;" Kimberley Road, Kovloon. Apply to PATELL & CO., 79, Wydnham Street, or A. Abdoolrahim, Architect, 34, Queen's Road Central. Hongkong, 26th Nov, 1913. [1047

depot commendere encourage the last summe, has already raised Ouly the best ideas and the best MEIRION, Nos. 9 & 10, Peak, TO BE LET. From 1st Jan- men to sing. They havo concerts over £10,500 as the nucleus of a manufactures would stand the and encourage glee singing with benevolent fund for distressed test of advertising. a view to accustoming the men to members of the advertising pro-

Advertising In England. sing stirring songs on the line of feesion, and it was partly with the

We English had been slower march. I hope that commanding object of augmenting this sum, and ataider than most people in cificees of battalions will surpat with the ultimate aim of founding developing advertising: we had the efforts of their depot compension scheme for its members, avoided the pitfalls of the pion manders by encouraging their ro- that the festival dinner was held. eers, and he was not sorry, there- aruits to sing in their companies Spirit of the Trade Guilds.

fore, for our lateness, though it on joining their battalions." The Hon. Harry Lawson, M.P., was time that we bestirred our The New Surgeon General. in responding to the toast of "The selves. Every man in that room Surgeon General Sloggett who Society," proposed by Mr. Hugh and all civilized people knew will succeed Surgeon General Spottiswood, eaid that it almost that whatever we made in this Gubbins as head of the ariny seemed as it wo were reviving little British workshop was the medical services, had a desperate the old spirit of the trade guilds heat. Our reputation throughout experience during the batile of spirit which ought never to the world was that our goods Bungalow containing drawing.JEE. Royal George Hotel.

were sold less cleverly than those of others, pushed less vigorously, less attractively packed, but that they were the best. That fact was our real national stock-in-

1 CAMERON VILLAS No, 60 Peak, to let furnished for 1 year from 1st May,

TO LET-Two room Flats in

FOR SALE of TO LET. (From 1st November, 1913.) No, 1 Gough Hill, No. 103 Peak.

five bedrooms. With ground for Hongkong, 17th Oct., 1913. 1967 dining and smoking rooms and fabour.

Kowloon. Suitable for Eur- opeans, in good airy locality.{ All Modern Conveniences. Terms Moderate. Apply H. RUTTON-

..

FOR SALE. HARTING and ROGATE, on

.་

Apply to

LINSTEAD & DAVIS, 3rd Floor, Alandra Building, Hongkong, 2nd Oct., 1913

11

HOUSES

in

Granville

TO LET FOUR-ROOMED Avenue and Salisbury Avenue, Kowloon, Cheap rentals.

SHOP with GODOWN attach. el, Nathan Eoad, KOWLOON.

Kowloon Marine, Lot No. 48) with Whaif.

Apply to.-

"

Wanchai Road. 153, Praya East.

Apply to

THE HONGKONG LAND

INVESTMENT &

AGENCY Co., Ltd.

FOR SALE.

FOR SALE-The Goodwill of the China Express Co. Seal- el tender to Receiver. 3, Daddell Street.

have been allowed to fade away. Omderman. He was carried to the rear is what was believed to Their great trade of publicity in be a dying condition. At the all its branches was very risky, dressing station his wound was Fleet-streat was full of philanth diagnosed as "shot" through the ropists who were running papers heart, and he was reporter as a at a heavy annual loss, for the trade. (Oheers.) Many years ago fatal casualty. Instead of dying, public instruction. (Laughter.) at the conculsion of a pleasant part of Kowloon Inland Lot 1154 TO LET GODOWNS, 94.

But that night they wanted to fishing and shooting expedition bowever, Colonel Bloggett, as he then was, recovered con boom benevolence, and Fleet in the Everglades of Florida, he sciousness, and it was found that street gave them the right sort of naked his half-Spanish, half-In- the ballet bad grazed the heart soil for the growth of the tender dian guide what he would like as without doing any immediately flowers of charity.

a token of remembrance. He fats! damage. With

Mr. J. J. Garvin, who proposed replied, "A Rodger's knife-a carelul nursing the patient was able to the health of the president, said real Itodger's Sheffield knife, not recover, to reach, as we hear to that he doubted very much when imitation." (Laughter.) Our day, the high st grade in bis ther anyone outside their own goods were so excellent that now. profession could appreciate what ine, they were imitated every- profession.

Lond. Northelife's career had here dishonestly and ruthlessly. Degree for Mr. Balfour. Durham University has co

really incunt. When they thought Daly publicity could check the of the tuillions of published evil. ferred the honorary degree of

The examples of the Govern Doctor of Civil Law on Mr. copies per annum, the hands Balfour and Lord Darbam. The employed, the buildings, maments of Canada and Australia Duke of Northumberland presid-the other side of the Atlantic the power of the Press the immense ahinery of transport, and upon in cleverly using the mighty ed at the ceremony. Introducing Mr. Balfour, Dean Heasley Hon whole towne created, forest regions force of newspaper advertising- annexed and rivers harnessed, to.attmat from England and Bon Baid two strains of national and remembered that these were Scotland the best of our kinemen character, the Scottish and the the results of ideas in the brain with which in people their man- English both at their best, met

of a single man, they must admit less laude, might, he sometimes in Mr. Balfour, and in the course of a long public career he had that they furnished one of the thought, be copied by our own moet remarkable examples of Government, or at any rate some illustrated the distinctive powersheer creative and constructive of its Departments They con of both. Mr. Balfour command:

genius in the records of moderatantly heard of the difficulty of ed in a unique mesure personal affection of his contem-rganization. Lord Northcliffe's reuniting for the Army. Furely

Political

present ponition was bound to be poraries.

there should be no difficulty. opponents hardly less than political support this peusity of greatness of the paucity of numbers, had to certain extent ontroversial. Military men, while complaining tera acknowledged the charm of bis personality. Mr. Balfour's never weakened the strong per assured him that the private public services, literary achieve onal inchment of those who aldier had £26 a year after all ments, and personal charioter knew him best. In the midst of his living and other coa's bad | entitled him to receive the high-ibilities be could turn aside to that, if he was industrious he his greatest labours and respon- been paid for by the State; and est academic distinction Durhatalo a thousand liitlo kind, thought-could add to his income in various University could bestow. Bath

ful, and delightful things which Mr. Balfour and Lord D. ram

ways. llow many of the working wore a constant source of surprise glasses in any country, in the had an enthusiastic reception.

to his friends and kept thom world had £20 a year to save? British Swallow in South

miling. It was this human Would not an alert advertising Africa.

touch of his which made isompiign in the Press, emphasiz- Scientifle Sight Testing by most

esially a pleasure and privilege ing this fact and the other great to propose tle tonst. (Cheers) Bec mi ringad

advantages of military service, | speedily bring to the flag the numbers required?

He'

An announcement is made in

the November number of "British

Birds" that a swallow has been reenvered in

was

HUMPHREYS ESTATE &

FINANCE CO., LTD.

Alexandra Buildings.

Notices

TORIC LENSES

CONFORM YO THE SHORT CODE ANN

WITHOUT madora Instruments

CHARGE, Glassos, not ad. voosted unless necessary.

'N. LAZARUS, OPTHALMIC OPTICIAN.

¡A, D'Aguilar St.

In our progressive Overoes Tel. 1292. Dominions advertising was re garded as a dignified profession. and he was glad to know that that view was rapidly obtaining here. (Chearn.) It was a com- paratively new field, and by, no means an overcrowded one.

Publicity, New and Old.

who South Africa. This bird was: Lard Nortbehife marked when nextling in received with cheers on rising to was extremely Ayrshire on July 27, 1912, and reply, Baid it it was captured on March 16 this illoult even for one who had year at Riot Valli, in the Orane been hardened to public speaking River State. The only other by a recent tour in Canada, New- marked swallow which has been foundland, and the United States recovered was ringed in Stafford. to compose himself to say ang shire and found last December thing after so charming a eulogy naar Utrecht in Natal, about 160 as he had received from his friend,

Undertakers on Strike.' miles east of Riet Valli. The and in one sense bis rival, Mr

Undertakers are affected by a recovery of two ringed birds in Carvin. It had been ascertained within a comparatively short dint that this vast work of advertising recent strike movement, which ance of one another employed in this country at least emanates from Liverpool. Coach- short when compared 100,000 people, and he had been men employed by leading under- with the immense dialance neked by those connected with it, takere have threatened to cease

unloss between our islands and South in view of the fact that words work Africa is evidence in support of spoken there would reach many increased pay.

very

00

FINE CURIO STORE. Embroidered Screens

Wall Hangings. 'Lacquered

and.. Bronze Ware, etc., etc.

NIKKO & Co.,

Queen's Road.

they received THE IDEAL LAUNDRY

Some of the em-

the theory that some, at any rate, who were not there, to say some-ployers are aid to have declined orders for burials. The coachmen, of our birde undertake this great thing about it.

They met at that shrine of the who are affiliated with the Carters' journey in order to find winter quarters in South Africa. Our Goddess of Publicity to pat them- Union demand 353. per week and the back and bours from seven to seven on six swallow is well known there dur-solves ing our northern winter, but until imagine that they were engaged in days of the week, with air hours these marked birds were dis- something new, There was not on Sundeya. Coffin-makers and covered it was impossible to tell thing new about publicity but polishers also require better whence any particular swallow the extension and development of terme. had come. Dr. Hartert, when publicity.

Like agriculture, it

Straining the Law.

DRESS SHIRTS A SPECIALITY

Mrs. M. MASON, Proprietresa

30, Austin Road, Kowloon.

Headache neuralgia, etc, chien lales us al voy Inconvenient moments. To rid yourself of these little tits, take the genuine Bayer's Tablets of Aspirin.

PRICE $0.50 PER TUBE.

SENNET FRERES. Hongkong Hotel Building, Queen's Rd., C. JEWELLERS, WATCHMAKERS, HALL

MARKED OOLD & SILVERWARE

of all descriptions,

Havo Always fn stock a large assortment of Ladies & Gents Watoli Bracelets from $4 to $400. Every Watol sold by us is guaranteed

Belo Agents for the OMEGA WATCH.

orossing the Sahara, noticed that was an old, old art in a process Because an official in the Board Now is the time to join our

31

Circulating Library ! LATEST LIST OF NOVELS.

Notices

LANE, CRAWFORD & Co.

FINE SELECTION OF

BABY" DOLLS

TOYS

CLOCKWORK & ELECTRIC TRAINS, MOTOR CARS,

PRAMS, ROCKING HORSES, ETC.

LANE, CRAWFORD & Co.

OSRAM

DRAWN WIRE LAMPS

STAND PRE-EMINENT

10 to 50 CANDLE-POWER.

65 CENTS EACH.

SOLD BY ALL CONTRACTORS

AND BY

THE GENERAL ELECTRIC CO.

OF CHINA LIMITED.

3,

ייז

Telephone: 518. 1ST FLOOR, 16, DES Vœux Ro.

HONGKONG.

HEAD OFFICE 7, Jinkee Ril., SHANGHAI.

NESTLES

NE

NUT-MILK

CHOCOLATE

NUT-MIL

THE SUMMIT OF

PERFECTION

ON SALE AT ALL STORES.

SHOPPING MADE EASY.

THE STORE FOR EVERYONE

By R. H. Benson. The Queen's Road Central Co.

By Ellon Thorneycroft Fowler,

some swallows travelled across of intensification. When Rameses of Trade has put a somewhat the deserta, and that these wastes went throughout Egypt stamping strained interpretation on to a are no more a bar to migrante his mark on the national monu-clause of the Companies Con- than large sen areas, although it mente he was a very early sxemplar solidation Act, 1908, about 200 has been constantly stated that ofone of the worst uses of publicity of the largest business firms in our swallows all travelled by the the personal notoriety form of the country are faced with the Nile Valley to Central and it, from which even to-day we did possibility of having to incur great Eastern Africa; direct crossing of not appear to be free. Every age expense. The olause in question 1 he Woman Thou Cavest me, the Shara will save a great dist- had produced its own farm of prosoribes that every limited

"eball have its name The Poison Belt, ance. Mr Theron, who reported publicity-good, bad, indifferent, company it reaphed its winter quarters, but of advertising was the Great Ex- on all notices, advertisements, and The Iron Trail. By Rox Beach. The Secret Cargo, the bird, was unable to state when An immense stimulus to the art mentioned in legible characters It is noticeable that it had not hibition of 1851, when manu-other p blications. Hitherto the left again for the north by the fanturers from all corners of the publication of the full name has The Open Road,

By Halliwell Sutcliffe. middle of March. Most of our earth met together in the glass only been considered necessary immigrant swallowa arrive coily palace in Hyde Park to adverties in the cases of formal notices Buch The Mischief Maker,

as those relating to the closing of By E. Phillips Oppenheim, in April, bat many birds do not their wares.

Bond or Free, reach us until May. These re- Just as science was improving transfor books.

By David Lyall. coveries are good illustrations of agriculture, 20

publicity. King IF you have lost your appetite the important facts which may developing be and are being learnt by the Charles's advertisement for his dainty dishes at the ALEXAN- one of the big Variety of marking of migratory birds, bylost dog, one of the carliest English DRA CAFE, is Sure to tompiį.

apnouncements, had been de numbered rings.

ecience WBE

you,

By Hall Caine,

By Conan Doyle.

The Average Man,

Her Ladyship's Conscience,

By J. 8. Fletcher. The Winds of God,

By Hamilton Drummond. No Place like Home,..

By John Travona,

QUEEN'S DISPENSARY,

$1, QUEEN'S ROAD CENTRAL

Tel. 492

AND GENERAL MERCHANTS."

UNIVERSAL PROVIDERS.

ONE OF OUR SPECIALTIES: HIGH CLASS TAILORS & EXPERIENCED CUTTERS,

Perfect Fit, Guaranteed. "'-

THE ONE PRICE STORE.

HIGH STANDARD OF QUALITY. CHEAPEST STORE IN THE EAST. Queen's Road, Central: The Old Supreme Court, Telephone (480