some drastic reconsideration of some new ideas, but the limited experience of the past two years has given a firm indication of the line of Chinese radio likely to be both popular and worth- while. New types of radio fare have proved that a diet of opera and storytelling is by no means the only one that tempts the palate.
27. Nevertheless, 'make haste slowly' is the surest motto in evolving what it is hoped will become a new Chinese radio genre. Much has been written about the merits of both the British and American types of broadcasting, and so much information on the listening habits and needs of the peoples of both countries has been collected that it is possible now to adopt a positive programme policy in the full certainty that it will succeed, either in popularity, or in the achievement of whatever end the broadcaster has in view, be it selling culture or soap. Very little data exists for broadcasting in the Far East. What goes down with the British, European and American listener, with a social and cultural heritage which if not common is related, may by no means be acceptable to the Asian audience. Thousands of years of different ways of life, thought and religion may make the Western conception of broadcasting quite invalid for Eastern ears and whilst experiments may be made in transplanting Western ideas it must always be realized, and hoped, that quite new plants will suddenly take root.
PART III - PROGRAMMES, GENERAL
New trends.
28. A further increase in the diversity of locally produced programmes on the Chinese service, and in both diversity and quantity of local programmes on the English service were two of the main features of the year. The magazine programme format was used for two new English programmes, "Thursday Scrapbook' and 'Women Only', while the Chinese service increased its coverage of local events and devised new ways of bringing listeners to the microphone in such programmes as 'Workers Playtime' and 'Down Your Way'.
Broadcasting and the riots.
29.
The civil disturbances in the Colony in October affected the output of both services. The first broadcast announcement
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