This manifest character stands in contrast with latent moral face. It is meaningful in social interactions, or in projections of such. Whereas latent moral face is an interpersonal state of virtuous behaviour, in any social interaction, the latter, unless it is being revealed, may not be a referent for other interactants to judge upon his face. Since this study deals with the evidence of face in the Chinese press, namely, the manifest part involving interaction between the press/press owners/press workers and readers, the concept of face discussed and examined subsequently would only be the manifest face.
It has been pointed out that face can be divided into moral face and social/positional face. This division is only a heuristic device. Analytically, it may be possible to discern the two. But, in real life situations, we seldom make such distinction. When we talk about face, we always refer to the aggregate of the two.
When we say a person has a big face, it is composed of both moral and social/positional faces. His personal conduct would affect how people look at his role performance. If he earns a lot of money by trading heroin, his amount of face may be discounted. Likewise, his role performance may forestall the unfavourable effects of his conduct. He may earn so much money that his status is being lifted, even by trading heroin. His status and money enable him to buy things and costly things. A big spender, he will be treated with awe, especially by those who sell things to him. His words will have influence upon others. People may give him face, inviting him to important feasts, complying with his demands, and forgetting his immoral deeds.
If face is compared to a coin, moral face and social/positional face are its two sides. We see each of them by turning the coin, but we can hardly separate them. Very often, we take the two sides of the coin for granted. We would just be concerned with the value the coin represents. If it is a one-dollar coin, it is seen and used as such. The head-tail difference is only attended to when we make a toss, or when we want to know the details of the coin, its year of manufacture, its design etc. As such, in any empirical research on face, it has to be face in its aggregate form (moral face plus social/positional face).
The Amount Of Face Is Changeable
The foregoing section has discussed face's four factors: status, role
This manifest character stands in contrast with latent moral face. It is meaningful in social interactions, or in projections of such. Whereas latent moral face is an interpersonal state of virtuous behaviour, in any social interaction, the latter, unless it is being revealed, may not be a referent for other interactants to judge upon his face. Since this study deals with the evidence of face in the Chinese press, namely, the manifest part involving interaction between the press/press owners/press workers and readers, the concept of face discussed and examined subsequently would only be the manifest face.
It has been pointed out that face can be divided into moral face and social/positional face. This division is only a heuristic device Analyti- cally, it may be possible to discern the two But, in real life situations, we seldom make such distinction. When we talk about face, we always refer to the aggregate of the two.
When we say a person has a big face, it is composed of both moral and social/positional faces. His personal conduct would affect how people look at his role performance. If he earns a lot of money by trading heroin, his amount of face may be discounted. Likewise, his role performance may forestall the unfavourable effects of his conduct He may earn so much money that his status is being lifted, even by trading heroin. His status and money enable him to buy things and costly things. A big spender, he will be treated with awe, especially by those who sell things to him. His words will have influence upon others People may give him face, inviting him to important feasts, complying with his demands, and for- getting his immoral deeds,
If face is compared to a coin, moral face and social/positional face are its two sides. We see each of them by turning the coin, but we can hardly separate them. Very often, we take the two sides of the com for granted. We would just be concerned with the value the coin represents. If it is a one-dollar coin, it is seen and used as such, The head-tail difference is only attended to when we make a toss, or when we want to know the details of the coin, its year of manufacture, its design etc. As such, in any empirical research on face, it has to be face in its aggregate form (moral face plus social/ positional face).
The Amount Of Face Is Changeable
The foregoing section has discussed face's four factors: status, role
No comments yet.
Private notes are available after approval.