1994 — Page 17

Chairman's Statement

determination of bus fares". During the year, preliminary discussions on the issue were held between Government and KMB. The Company is prepared to consider any proposal from Government of alternative arrangements to the existing Profit Control Scheme that would provide a proper balance between the interests of investors in the Company and those of bus passengers, as well as between the responsibilities and obligations undertaken by the Company and the return and protection afforded to it.

TRAFFIC CONGESTION

Traffic congestion continued to worsen in many areas during the year, thereby adversely affecting the Company's services. The situation along the Tuen Mun Highway remained of particular concern. In November 1994, the Government issued a consultation paper entitled "Report of the Working Party on Measures to Address Traffic Congestion" which outlines the Government's proposed policies and measures to reduce traffic congestion. The Company welcomes and supports the Government's proposals to reduce congestion which, when implemented, will greatly improve the operating conditions for buses. The Company, jointly with Citybus Limited, placed an advertisement in several newspapers to voice support for these measures. The advertisement also reaffirmed the Company's commitment to improve bus services to meet the additional demand should passengers shift from private to public transport. In addition, the Company submitted detailed comments on the report, including comments from our passengers gathered at a special Passenger Liaison Group meeting, to the Government and made a number of practical suggestions aimed at facilitating bus travel.

GETTING CLOSER TO OUR CUSTOMERS

KMB fully recognises its dependence on the patronage of its customers. During 1994, the Company strengthened its continuing efforts to reach out to its customers and to invite their suggestions, views and criticisms on the Company's services. By improving the dialogue between the Company and its customers, KMB hopes to be able to tailor its services to better suit the needs of the travelling public.

KMB sees enhanced communication with its customers as a crucial element of its commitment to provide value for money. While some existing channels have been upgraded and expanded, such as the Passenger Hotline Services, other channels have been developed, such as the Mobile Customer Service Centre, television and press advertising and Bus Captains' name plates. The Company is continually exploring new avenues and technologies that can help KMB get closer to its customers.

The Kowloon Motor Bus Company (1933) Limited

15

區域市政局公共圖書館