Postal_Guide_September_1963 — Page 30

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BUSINESS REPLY SERVICE

DESCRIPTION

Under this service a person who wishes to obtain a reply from a client without putting him to the expense of paying postage, may enclose in his communication an unstamped reply card, letter card, envelope, folder or gummed label of the special design shown below. He may also incorporate in his advertisements in newspapers and other publications a special design to be used as an address label when affixed to an envelope or card. The client can post the card, etc. in the ordinary way, but without a stamp; and the addressee will pay the charges on all the replies he receives.

CONDITIONS

Licence. Before any person uses business reply cards, etc., a licence must be obtained from the Postmaster General,

Fee. The licensee will be required to pay in advance a fee of $10. Every licence will expire at the end of one year from date of issue, but may be renewed for further periods of one year at a time, on payment of a fee of $10.00 in respect of each such renewal.

Design of cards and so on. Complete printed proofs of the cards, etc., conforming to the following design and regulations must be forwarded to the Postmaster General for approval.

POSTAGE

WILL BE

PAID BY

LICENSEE

14 inches

(minimum)

Business Reply Service

Licence No.

NO POSTAGE

STAMP

NECESSARY IF

POSTED IN

HONG KONG

1.

2.

The design must be not less than 4 inches long by 24 inches wide;

The name and full postal address of the licensee must be printed parallel to the length below the panel containing the licence number;

3. A space of not less than 14 inches must be left between the top edge and the top of the licence number panel.

4. The words No postage stamp necessary if posted in Hong Kong must be printed in the top right-hand corner;

5. The words Postage will be paid by Licensee must be printed in the top left- hand corner. The name of the licensee may be used instead of the word Licensee;

6. There must be two wide vertical lines near the right-hand edge. Nothing other than the design, licence number and address may appear on the address side;

7. The design and address should preferably be printed in black but any deep colour (e.g. green, blue or brown), except red, orange or yellow, will be accepted provided that the printing is in strong contrast with the colour of the card or paper. (See also Colour under Prohibitions, Embarrassing Packets).

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