1989 Ed.]
Television (Advertising) Regulations
[CAP. 52
A 1
[Subsidiary]
TELEVISION (ADVERTISING) REGULATIONS
(Cap. 52, section 27)
[24 December 1964]
L.N. 184 of 1964 — 49 of 1987, R.Ed. 1987, L.N. 76 of 1989, L.N. 302 of 1989
1. Citation
These regulations may be cited as the Television (Advertising) Regulations.
2. Advertisements to be clearly identified
Advertising material shall be clearly identifiable as an advertisement, and an advertising magazine shall be described as such when being broadcast.
3. Subliminal advertisements
(1) No subliminal advertising may be broadcast.
(2) For the purposes of this regulation, "subliminal advertising" means the broadcasting of advertising material which is not broadcast for sufficient time to enable a person to obtain a conscious picture of the material.
4. Sponsored programmes
(1) Where a programme is sponsored, a licensee shall remain responsible for its content.
(2) A licensee shall not permit the sponsoring of any programme of news or religious matter.
(3) Save with the permission of the Broadcasting Authority, a licensee shall not permit the sponsoring of any programme of educational matter.
(4) A licensee shall ensure that any contract for the provision of a sponsored programme contains provisions by virtue of which he acquires the right to refuse to accept or else the right to edit any such programme which does not comply with the standards as laid down by the Governor in Council or the Broadcasting Authority.
5. Placing of advertising material in programmes
(49 of 1987 s. 17)
(1) Advertising material other than magazine programmes may be placed only at the beginning or end of a programme or in a natural break occurring therein.
UNIVERSITY
OF
HONG
KONG
LIBRARY
*
©
1989 Ed.]
Television (Advertising) Regulations
[CAP. 52
A 1
[Subsidiary]
TELEVISION (ADVERTISING) REGULATIONS
(Cap. 52, section 27)
[24 December 1964]
L.N. 184 of 1964 — 49 of 1987, R.Ed. 1987, L.N. 76 of 1989, L.N. 302 of 1989
1. Citation
These regulations may be cited Regulations.
2.
Advertisements to be clearly identified
the Television (Advertising)
Advertising material shall be clearly identifiable as advertisement, and an advertising magazine shall be described as such when being broadcast.
3.
Subliminal advertisements
(1) No subliminal advertising may be broadcast.
(2) For the purposes of this regulation, "subliminal advertising" means the broadcasting of advertising material which is not broadcast for sufficient time to enable a person to obtain a conscious picture of the material.
4. Sponsored programmes
(1) Where a programme is sponsored, a licensee shall remain responsible for its content.
(2) A licensee shall not permit the sponsoring of any programme of news or religious matter.
(3) Save with the permission of the Broadcasting Authority, a licensee shall not permit the sponsoring of any programme of educational matter.
(4) A licensee shall ensure that any contract for the provision of a sponsored programme contains provisions by virtue of which he acquires the right to refuse to accept or else the right to edit any such programme which does not comply with the standards as laid down by the Governor in Council or the Broadcasting Authority.
5. Placing of advertising material in programmes
(49 of 1987 s. 17)
(1) Advertising material other than magazine programmes may be placed only at the beginning or end of a programme or in a natural break occurring therein.
UNIVERS
OF
HONG
LIBRARY
*
KONG
No comments yet.
Private notes are available after approval.