1964_SMOKING_(PUBLIC_HEALTH)_(NOTICES)_ORDER — Page 3

1983 Ed.] Smoking (Public Health) (Notices) Order [CAP. 371

(ii) occupies not less than 10 per cent of the surface of the advertisement;

(iii) subject to this order, contains nothing other than the prescribed particulars;

(b) in a colour which contrasts with the background upon which they appear, being black or a colour used elsewhere in the advertisement;

(c) subject to sub-paragraph (6), in the language of the

advertisement;

(d) if in English, in capital letters;

(e) properly displayed in a manner appropriate to the size and

shape of the panel in which they are displayed.

(5) Where both a health warning and a tar group designation appear, they shall be in words or characters of the same size and style.

(6) Where a cigarette advertisement has on it the brand name of the cigarettes to which it relates in other than Chinese characters (whether or not the brand name also appears in Chinese characters) but no other written material, or no written material at all, the prescribed particulars shall be either in English and Chinese or in Chinese alone.

(7) Where an advertisement is displayed on more than one plane it shall be treated as a single advertisement if all the planes can be seen at the same time from all places from which the adver- tisement is ordinarily viewed, and in any other case it shall be deemed, for the purposes of this paragraph, to be divided into as many separate advertisements as there are planes upon which it is displayed.

(8) In the case of an advertisement by way of neon signs the prescribed particulars shall be displayed, in accordance with sub- paragraph (4), painted or printed on a panel and—

(a) the panel shall be adequately illuminated at all times when

the neon signs are illuminated;

(b) for the purposes of sub-paragraph (4)(a) the surface of the

advertisement shall be deemed to be-

(i) where the advertisement appears against a back- ground set apart for the better display of the advertise- ment, then the surface of that background;

(ii) in any other case, a surface which is greater by 20 per cent than the smallest rectangle which can be drawn to surround the advertisement,

and, for the purposes of this sub-paragraph, any neon frame surrounding the advertisement shall be deemed to form part of it;

B 3

[Subsidiary]

L.N. 61/83.

L.N. 61/83.