6.
7.
REGIONAL OBJECTIVES
1 To establish a Resource Development Strategy for the region to maximise use of regional expertise and other resources.
2 To increase the volume of exchanges, DTE, British Arts events and Britain's share of the books market by a third within three years.
3 To agree a plan for the development of Educational Counselling Services in the region by March 1994.
4 To develop a Human Resource Strategy by March 1994 for broad succession planning and maximising language training investment, country experience and skill development.
5 To determine the nature and extent of the Council's support for Export Promotion by September 1994.
6 To develop the rules for financial management, costing and control to meet the business needs of the region by September 1994.
7 To meet the challenge of general reductions in ODA bilateral aid by (a) capturing a larger share of the available work, or (b), where necessary managing any decline and minimising adverse effects on GiA activity.
8 To increase sponsorship and counterpart funding by 100% in three years.
9 To improve the ratio of administrative costs to operational activity by 30% in three years (e.g. 30% reduced to 21%).
10 To agree an effective mode of operation for enterprises in the region by September 1994.
11 To agree a Regional Marketing Plan to standardise quality and diversify clients by March 1995.
PERFORMANCE MEASURES
1 Penetration of the ELT market in the region.
2 Penetration of the Education market.
3 Market share for British publishers of the Books market.
4 Ratio of costs to operational budget.
5 Ratio and volume of sponsorship and counterpart funding to GIA.
6 Number of educational partnerships.
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Private notes are available after approval.