TNAG-2868-FCO40-4122-Sewage-strategy-in-Hong-Kong-1993 — Page 23

The PR Strategy

Annex C

Implementation Programme

Phase One (October 1992 to September 1993)

This started with media publicity and other PR activities after the Governor's Policy Address on the 7 October 1992 and continues until the commencement of public consultation on the charging scheme.

It has focused on the themes that 'The pollution has to stop' and 'The solution is in the pipeline'. The PR has included a series of Announcements of Public Interest (APIS) on television and the wide display of publicity posters in the main railway stations and ferry concourses.

Phase Two (starting September 1993 to late 1993)

This will be launched when the charging proposals are announced and will continue through the public consultation period. It is intended to get the public to accept the charging scheme as a justifiable public contribution to cleaning up water pollution. Details of Phase Two are summarised below.

Later Phase (starting early 1994)

PR activity will pick up when the enabling legislation for the sewage charging scheme is considered by the Legislative Council and continue until the first bills for sewage services are issued after August 1994.

The PR Task for Public Consultation on Sewage Charges

Phase Two

1.

2.

We

The purpose of the PR Programme

PR Programme Phase Two

Two is to gain acceptance during the public consultation period for the Polluter Pays Principle and the Sewage Charging Scheme. will present this as a full cost recovery scheme, launched with a substantial capital contribution from Government.

Publicity will focus on four key issues: the environmental case for cleaning up the harbour; improvements to the sewage system under the HPP and other capital public works to be completed by 1997; the case for polluters paying the costs for

services; sewage

the

financial Government's contribution, which will help to keep sewage charges down.