a matrix into which statistical information about these regions can be fed, including: how many people speaking what languages, political development, freedom of the media, media sophistication, economic growth, from which a profile of each region can be determined.
With this information, we will uniquely tailor our product, programming and delivery to each area and create regional strategies to support our objectives.
This will enable us to meet the WS2000 objective:
World Service has many markets, each with its own characteristics. We will develop new tools of analysis for identifying them, for setting priorities for the areas where we wish to succeed, and the peoples we which to serve, and how, in each case, we will do it. We will find the best mix of means and languages for communicating with the people of each market.
Regional Strategies
This Programme Plan takes a regional approach, assessing the changing needs of existing audiences, examining how we can reach new ones, looking at the different available means of delivery, considering how best we can strengthen our appeal through services which are relevant, attractive and credible. There are 12 regions with mainstream English as the global unifying voice.
The following ten basic principles have guided us in our approach to all the regions:
services should be available for reasonable periods each day: sufficient availability and an established presence become more and more important in the changed broadcasting environment. Our plans propose a move towards a minimum of four hours a day by the year 2000 for most services (to include English teaching and educational programmes).
services should be broadcast to each region in the most important and relevant languages, particularly to areas where, because of local circumstances, research indicates a likely degree of success.
we must continue to improve the range, quality and mix of the programmes, in particular building on the journalistic element which is their heart.
we must increase our efforts to meet the demand for learning English worldwide, relating vernacular-explanation and English-only lessons, using more specially prepared slow-speed bulletins in regional streams, reinforcing with on-the-ground teaching materials.
B-6
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