TNAG-2766-FCO40-3983-Hong-Kong-and-the-media-interviews--press-briefings-and-the--1993 — Page 10

FCO40 Hong Kong Department Records 聯邦事務部香港部檔案 All

ET

香港經濟日報

HONG KONG ECONOMIC TIMES

Some basic facts about Hong Kong Economic Times

Hong Kong Economic Times is a business daily published since 26th January 1988, entering into the fifth anniversary this month. we are an independent organization not aligned with any political party, local or overseas.

readership

has

been expanding

In recent years, Our incessantly. We are a member of Audit Bureau of Circulations (ABC Audit). The latest audited figure of our daily circulation for May and June 1992 are 50,986 copies and 53,080 copies respectively.

We have a strong readership profile from the upper and middle income class in Hong Kong. We commissioned Survey Research Hong Kong Ltd to conduct a readership survey for us in Spring last year. A readership survey conducted by Survey Research Hong Kong confirmed that more than half

of our readers (56%) possessed Post Secondary/ University higher education.

are

Many Legislative Councillors and Executives Councillors regular subscribers of our newspaper and they find Hong Kong Economic Times helpful in the forming of their judgment on economic and political issues. For instance, series of feature articles on His Excellency the Governor, Mr Patten was run in June/July this year and was well received by the public.

Business Office:

7/F., Cheung Kong Bldg., 661 King's Road, North Point, Hong Kong. Tel: 8802888 Fax: 5650547

Editorial Office:

4/F., Cheung Kong Blu3., 661 King's Road, North Point, Hong Kong. Tel: 5651833 Fax: 8111926

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