EXECUTIVE SUMMARY (contd)
Major action recommendations
Approx timing
OBJECTIVE 2: PROVIDE VALUE-ADDING, RELEVANT BUSINESS SERVICES AND
NETWORKING OPPORTUNITIES
better organization of cocktails and lunches
adapt new office in British Consulate to optimize networking
1992
1995/6
improve liaison with visiting British businessmen via members/UK
organizations, e.g. CBI etc.
1992
develop relationships with foreign chambers, members of Chinese business community and the Exporters Association
1992
circulate quarterly "bullets" aimed at gathering/synthesizing members' views on key issues
1992
ensure delivery to high levels of authority/publicisation of same
1992
give members feedback on effects of lobbying via magazine and on ad hoc basis 1992 hold more concise/focussed seminars
position papers (esp. China markets)
1992 Q4 1992
China promotion via British business community in China and cultivating top level contacts
1992-93
annual customer (members) satisfaction survey to measure success in meeting this objective
1993
OBJECTIVE 3 : BE A DEFINITIVE AUTHORITY ON BRITISH BUSINESS IN HONG KONG
AND CHINA
appoint research and information officer
1992
build up professional research team
1993-96
regular questionnaires to/interviews with membership
starting '92
publish regular investment and trade reports, case studies of British business
successes/failures in HK/China, useful booklets (“10 golden rules for British
businessmen in China")
starting 92
annual trade and investment seminar in Britain
starting '93
communications campaign (speeches, media appearances, articles)
starting '92
OBJECTIVE 4 : BE THE AUTHORITATIVE AND EFFECTIVE VOICE REPRESENTING
BRITISH BUSINESS IN HONG KONG AND CHINA
lobbying campaign with leadership of major companies to overcome lukewarmness and ambivalence towards Britcham-
appoint heavyweight Chairman and General Committee review appointment of a top level Executive Director
establish/reinforce senior level relationships with HMG, HK and Chinese governments
"win: win" PR campaign (“British business backing Hong Kong")
1992 1992-93 1993
starting '92 1992
2.
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