1991-11-15
19:59
BRITISH TRADE COMMISSION
852 845 2870
P.23
INFORMATION SECTION
Short Term Objectives
1. Seek to influence journalists and editorial writers
A
2. Ensure good publicity for Ministerial statements and activities on behalf of
A
Hong Kong.
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3. Secure good publicity for British economy and trading interests
4. Obtain maximum publicity
for all trade missions and British groups at trade fairs
5. Make better use of
B
Britain Trades as a vehicle
for promoting Britain's
commercial interes :s
6.
Improve take-up of COI
B
commercial material
7. Secure good publicity for senior commercial visitors eg well known compy chairmen
B
A
Priority
Means
Keep in regular contact with journalists. Identify and meet editorial writers
Issue press releases. Brief local journalists
Output Measurement
See at least five local and one UK journalist each week
Ensure statements are issued on day of receipt.
Performance Assessment
A
Interviews and speeches by STC. Britain Trades and local press; radio and
television interviews
Press releases to be issued in good time and followed up by personal contact where possible
Secure advertising revenue; expand scope of magazine, increase number of issues and subscriber base
Market the material through dialogue with leading Trade magazines.
Work with the companies concerned on the publicity arrangements
Minimum of 4 press conferences, 4 interviews and 6 speeches. Publication
of at least 20% of new product stories and other newsworthy items received.
Press releases issued one week before the event.
Increase number of issues to 9 and circulation by 10%
A
One magazine a month to be visited. Publication, of at least one article in local magazine a month
Reports by local media
1991-11-15
00:02
No comments yet.
Private notes are available after approval.