TNAG-2664-FCO40-3860-Future-of-Hong-Kong-British-Consulate-General-1992 — Page 19

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BRITISH TRADE COMMISSION

852 845 2370

P.16

COMMERCIAL SECTI ON

ort Term Objectives

1. Keep abreast of all

published information cn major projects,

particularly the Port and Airport Development Strategy

2. Arrange inward mission on

pollution control

3. Organise an exhibition of

British design and technology

4. Organise department store

promotions both for general goods and for food products

5.

6.

7.

Produce commercial strategy paper for Hong Kong market

Increase number of charge- able enquiries handled and standardise format and response times.

To continually improve targeting in visiting programmes

Prio- rity

Means

A

B

A

Α

A

A

B

Visit information office of Airport Project Office at least once a week, check Official Gazette weekly and monitor press reports

Secure sponsorship and identify suitable participants

Secure BOTB funding; decide on theme; identify suitable sponsor

Obtain FPB budget and visit stores to discuss outline proposal.

Consultation with DTI, HKTAG and appropriate FCO Depts.

Remind members of outward missions and trade fairs and other visiting British businessmen of the range of and scope of chargeable services. Introduce

precise handling procedures and monitoring arrangements

Weekly monitoring by line- managers.

Output Measurement

Performanc

Assessment

#

Increase in number of project related enquiries from British companies

Mission by end April

Exhibition in late 1992/early

1993

One department store and one supermarket promotion by end December.

Completion by end May

15% increase in number of chargeable enquiries. Completion of all MIBs within 4 weeks from date of receipt

125 visits per year to include 50 targeted to priority sectors

1991-11-15