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24
VI. Media Package
14.
Television remains the prime medium. This will be supplemented by radio announcements press releases, media coverage, printed publicity
materials
including
sements.
posters,
leaflets
and
adv
15.
conducted
commercial
direct mailing exercise will be
issue letters or circularS
major establishements,
organisations,
professional bodies and community groups.
16.
Existing publicity arrangements which have been made by the Immigration Department convey the necessary information to the general public will continue. These include the provision સ telephone hotline and round the clock telephone recorded message service as well as the distribution of information leaflets and passport
laserts,
API
17.
A IV API (Announcement in the Public Interest) will be produced to highlight the gist of the registration for BN(0) passports exercise. The messages will be along the lines set out 1M paragraph (11) of this paper. Because Of the limitation of time in a TV API, which lasts only 30-seconds, supplementary information will be given Via the use of printed publicity materials, telephone hotline and taped messages service.
Poster
18.
There
a need to reprint copies of the existing BN (0) passport posters displayed in the Immigration Department.
medium 22 thes exercise to provide information than
Posters are
possible with
2 useful all Fuller television. co better issuing
They will help the general public understand the application procedures and asrangements.
19.
to
Consideration can also be given preparation of a new poster should we nged to bring home further important messages to our target audience. The public might need a poster to tell them where they can get hold of all the required information about the BN (0) passport registration
exercise.
14.
No comments yet.
Private notes are available after approval.