CONFIDENTIAL
Exhibit 9
OUTLINE OF MARKETING PLAN
REVENUE TYPE'
SPONSORSHIP
PROGRAMME RIGHTS
-
Sell programmas
- Seil video and audio
riginta
RESOURCES AND FACILITIES
-
Lease producton facilities and staff
Produce commissioned output
TARGET CHANNELS/ CUSTOMERS
**
·
Advertising agencies Sponsors
PR firme
International and local broadcasters
→ Local and international
video and audio publishers
Local satellite/cable
broadcasters
Local independent producers
- Local satellite/cable
*
broadcasters Companies
Government departments
POTENTIAL REVENUE, 1993/97 {1990 HK$ millions)
24** lo 50***
SPECIFIC INITIATIVES
ILLUSTRATIVE
Sponsorship packages (based on market rates) in be developed for each programme senes and to be proactively marketed at the night time (particularly to advertising agencies):
• TV: annual buying decision in October/November Aadio: ongoing
Programme rights to be inventored, priced, and proactively marketed on an ongoing basis
– Legal advice (e.g., rægarding cogyright and royalties)
to be obtained
-
· Leasing packages to be developed and promoted
Brochure detailing capability and indicative
commission rates to be developed and promoted
TV and Rado
** Under current sponsorship requiabons
Assuming sponsorship regulations ara raiavari
Exhibit 10
STAFFING LEVEL; CURRENT VERSUS PROPOSED
Current
Strength*
Establishment
1.044
967
· Including temporary staff (Category III ) for TV & Production ServicĖS
Source: ATHK personnel registry records
Proposed
Reduction
27%
21%
760
Further reduction
No comments yet.
Private notes are available after approval.