CONFIDENTIAL
McKinsey & Company,
RELAUNCHING RADIO TELEVISION HONG KONG FOR SUCCESS AS A CORPORATISED ENTITY
Final Report
Radio Television Hong Kong (RTHK) has played an important role on the Hong Kong broadcasting scene for more than 60 years, addressing audience segments and needs that would not be served adequately by commercial broadcasters. providing a vehicle for broad communication on issues of public interest, and helping to set broadcasting
standards
The Hong Kong Government recognises the unique contributions made hy RTHK. and remains committed to supporting it as a public broadcaster. Building on the recommendations of the Broadcasting Review Board and consistent with the nublic-sector reform process, the Executive Council last year determined that RTHK will be given independent status as a Government-subvented statutory corporation as of December 1991 At the same time, Government intends to rationalise funding in line with its overall initiative of improved value for money in the public sector.
Corporatisation will reinforce RTHK's independence and obiectivity as a nublic broadcaster. It also will offer RTHK an exciting opportunity to build on its programming and production strengths to become a quality-driven. innovative enterprise While the new organisation will be more focused and leaner, it will enjoy greater freedom to pursue programme initiatives in a more entrepreneurial atmosphere. In this sense. comoratisation is an opportunity to relaunch RTHK, and embark on a new era of nublic broadcasting in Hong Kong
To prepare for these changes, the McKinsey team has articulated a vision of the future for Radio Television Hong Kong Corporation (RTHKC) as a distinctive vibrant and efficiently managed public broadcaster. RTHKC should be distinoniched for ite broadcasting quality, for its ability to attract and develop talented professionals, and for its efficient management. Throughout the study, the team has worked in close consultation with the project Steering Committee and in particular with RTHK management and the Recreation and Culture Branch.
CONFIDENTIAL
4
* A**
70 3SHA
75:11 CZ-AT TA,
ONMY ONOH
SOOH INAWINHAANG
aaa
No comments yet.
Private notes are available after approval.