TABLE OF CONTENTS
Introduction
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More Focused Strategic Mission
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Corporatisation offers unique opportunity
Significant constraints and competitive pressures Sharpened mission to ensure success.
Divisionalised, Streamlined Organisational Structure
Adopt divisionalised structure for TV and radio Organise TV Division by programme strand and
refocus production services.
Create channel-based Radio Division with
central news and current affairs
Establish high-level marketing organisation. Upgrade central finance and administration Form active and multi-skilled board.
3 Supporting Organisational Changes
xt
Management systems. Staffing arrangements Shared values and style
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Carefully Planned, Consistent Implementation
Comprehensive pre-corporatisation action plan Focused management agenda.
Demanding financial targets
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Summary
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