Corporate targets 1989/90
Target
1 To identify key markets for British Council courses and agree
marketing plans with Representatives (9.5)
2 To draw up a business plan for EFL exams administration (10.18)
3 To formulate a strategy for book promotion in the 1990s by 31Decem- ber and introduce systems and performance measures by April (11.8)
4 To implement the changes arising from the review of the ODA Books
Presentation Programme (11.11)
5 To incorporate modifications required by ODA into the Low-Priced
Books Scheme (11.13)
6 To reduce the administrative costs of the Low-Priced Books Scheme by
at least 30% (11.13)
7 To increase the number of enquiries handled by the Education
Promotion Service by 10% (12.8)
8 To establish implementation plans for new money projects, with agreed
targets and results by 1 April 1989; and to achieve all 1989/90 targets (7 and 9-13)
9 To increase business sponsorship of Council activity by 25%
(14.5)
10 To bring down the overhead loading on operational posts at
headquarters towards 100% (16.10)
11 To hold Management Plan workshops with senior managers (17.4)
12 To distribute reworked guidance notes on the production of
Management Plans (17.4)
13 To use the New Financial System to link the resource allocation and
estimates exercise for four-year financial planning and forecasting (17.4)
14 To ensure that all business plans include reconciliation to budget
allocation (17.4)
15 To strengthen procedures to produce country forecasts of earnings
(17.4)
16 To reduce the unit costs of CXP and ODA recruitment by 5%
(18.5)
17 To reduce expenditure on communications at headquarters by 5%
(18.8)
18 To establish a property management and development strategy and
prepare a three-year plan for its implementation (18.9)
19 To begin training for 400 staff in grades B to G under the Management
Development Programme (19.6)
20 To draw up a single development strategy for implementation of the
Efficiency Scrutiny and Reorganization and Restructuring Projects (19.1)
21 establish objectives and performance measures for paid ODA
ct services (12.21)
22 To produce planning papers for the management of overseas operations
for the year ahead and the planning triennium (18.4)
Action dates
September
October November
December January February
March
Progress report
Western Europe, Asia Pacific, Middle East and Eastern Europe identified as key markets; country marketing plans prepared for eight important countries.
Business plan for administration and development of British EFL and non-EFL examinations agreed with geographical departments and top management.
Strategy agreed April 1990. Systems and performance measures for UK and overseas activity proposed in March and will be introduced during 1990/91.
Proposals will be submitted for delivery of a range of services under ODA's revised policy for books and information aid, within which the BPP is discontinued from 1990/91.
Bid submitted for continued administration of a revised scheme which ODA has put out to tender from 1990/91.
Administrative costs reduced from £324,000 in 1988/89 to estimated £218,000 in 1989/90, i.e. by over 30%.
1988/89 was the Education Promotion Service's first operational year. Data is still being assimilated; full outturn figures will be available 1990/91.
Implementation plans established on target. Details of achievements and results in CP3 chapters 7 to 13.
Business sponsorship in 1989/90 (£3.9 million) was twice the 1988/89 figure.
Overhead loading reduced. See CP3 paragraph 15.18.
Programme of workshops started in October 1989 and completed in February 1990. Additional workshops scheduled to cope with high demand.
Drafts prepared in October 1989. Final version issued in January 1990.
It was subsequently decided to replace this target with a more practical one: to use microcomputers, not the NFS, to link resource allocation and estimates. This has been achieved. NFS will hold the revised budget allocations agreed at estimates.
All business plans reconciled to budget allocations except examinations and CFT, which will be reconciled in 1990/91.
Re-organization of the financial service to the overseas divisions delayed progress. Initial work will be taken forward in 1990/91.
CXP recruitment unit costs reduced by 12% (lecturers) and 25% (scholars) respectively; ODA recruitment unit cost reduced by 13%.
Headquarters telex, fax and telephone call charges reduced from £680,000 (originally estimated for 1988/89) to £570,000 (estimated outturn for 1989/90), i.e. 16%.
Property strategy statement drafted for discussion and agreement during March 1990.
700 staff in grades B to G began training during the year.
Implementation stages reached.
Included in the 1990/91 Management Plan for Projects Group.
Annual Management Plans introduced in 1989 and three-year strategic planning returns on a country basis introduced in January 1990.
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