Students at subscribing institutions
In confidence
• to extend ECS and EPS in line with priorities agreed with subscribers.
12.4 Activity falls into three service areas:
• advisory and information services education promotion and counselling
• academic link management.
Advisory and information services
12.5 It is proposed to handle forecast increases in placing work at constant staffing levels, with consequent efficiency gains. This will be achieved by restricting placement advice to its being operationally required, and the development in appropriate areas of standard training packages. This approach is preferred to the alternative of encouraging Representatives to place students direct with UK institutions which would unacceptably lessen control over the distribution of students and over the quality of placement advice.
12.6 The necessity of maintaining in-house expertise across the current wide range of subjects will be examined in 1990/91 and ways of enhancing and stabilizing the advisory function will be explored.
Education promotion
12.7 The aim of ECS and EPS is to increase the number of full-cost overseas students in British
higher and further education. An additional £0.1 million was invested in promotional services from 1989/90, from the increased government grant. Achievements include:
• new or strengthened units in Brazil, Iraq, Jordan, Saudi Arabia and Turkey
• improved information provision and staff training
promotional materials on Scottish institutions
• two new and three updated market surveys. Three more market surveys are scheduled in 1990/91. Targets for the triennium for ECS are the USA, Norway, Chile and Mexico; and for EPS Japan and Thailand.
12.8 ECS encompasses the greater part of the higher education constituency in Britain; significant expansion of the subscriber base is not possible. A 44% increase is projected in the number of students from ECS countries registered at subscribing institutions between 1984/85 and 1993/94 (see figure 15). In countries such as Cyprus and Brunei, the establishment of indigenous universities has an impact on growth but the Council's strategy is to continue active promotion of the British resource in order to retain market share and capture postgraduate training markets.
12.9 A specific target for EPS is to attract a minimum of five new subscribers per annum
thr
inc
ins
tri
12
EI
CO]
foi
th
S
12
SC
CC
p]
ra
$1
tl
y
Y
1
ECS performance and forecasts
1984/85 to 1993/94
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Hong Kong
1984/85
Malaysia
1988/89
Singapore
Cyprus
1993/94
Figure 15
Brunei
Japan
Korea
No comments yet.
Private notes are available after approval.