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(& Video Cassete) for advice
and anft reply by 29/3 from M- Eygar
257 2374
14th March, 1989
Dear Jim,
I am enclosing a short video cassette taken from BBC's Breakfast Television programme on 28th February of a feature on last week's nationwide Chinese launch of "Follow Me to Science". This is the successor series to English by Television's enormously successful series "Follow Me" which has never been off the screen in China since 1982, and has been broadcast in sixty-eight countries.
As you know, the new "Follow Me to Science" series is a joint production made by BBC World Service in collaboration with China Central Television and with the financial support of the Hong Kong based Croucher Foundation. The series is also being screened in Cantonese in Hong Kong. Already it looks set to repeat the success of the earlier series in China;- from China Central Television's own research, initial reactions are extremely positive. One hundred and sixty thousand of the accompanying books have so far been distributed and the launch was featured at length on China Central Television's national news, watched by three hundred million people.
The BBC World Service now has four television English-teaching series running concurrently on Chinese television, the others being "Bid for Power" (a series for commerce and industry) and "The Sadrina Project" (which deals with the English of travel and tourism) and the original "Follow Me" series.
We are currently trying to put together an international consortium of broadcasters and others to finance and make a replacement for "Follow Me" which is now over ten years old. Unlike World Service radio broadcasts, BBC English's television series are of course entirely self-financing. A consequence of this is that it is taking much longer to get the successor series off the ground than we would have liked, mainly because of the need to find suitable financial partners for so big a project. (The total cost
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