¿
Hong Kong Cornmercial Broadcasting Co. Ltd.
- 8
31st October, 1988
Our ref. No. 7046
7.2.
Ever since its inception in 1963, CR2 has been
associated with YOUTH. The Youth in Hong Kong are well
known for their versatility. Their desire for change,
insofar as musical tastes are concerned, is well known.
This Station not merely reflects their changing tastes, but
at times establishes new formats as a leader. Of late,
Add
its success in this regard has been phenomenal a 60% increase
in audience size within a six-month period. But it has been
the successful development of a concept together with a
flexibility of application that has given it this result.
The Station intends to continue within its existing
programme philosophy of cultivating local pop culture, while
taking into consideration the expected changes in the next
few years.
Composers and artists of Pop in the neighbouring
areas are steadily emerging and in the years ahead, CR2 will
avail itself with this new pool of talent and their works.
8.
♡
We are acting on the assumption that if we are to
be granted a licence, there will be available to us 3 VHF/FM
and 2 AM frequencies. If such an assumption is valid, then
it is our intention to carry on FM/AM simulcasts with our
Chinese Services.. CRE will then only be on FM.
CRE's listeners are those most apt to listen to the
new local BBC Service, to subscribe to cable, and, if DBS is
available, to turn on those audio channels available through
Satellite transmissions.
P..9
Page 300Page 301
No comments yet.
Private notes are available after approval.