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Schedule F: Programme Standards and Requirement s (Recommendations 25-28)
Minimum requirement s
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Given the broadcaster there requirement s on the programmes
of
an
enrichment/educational
presence of a strong and popular public is less need to impose stringent commercial radio licensee to broadcast
educational
nature, current
programmes
and
e.g. affairs
programmes. However, as the commercial radio licensee is granted a privileged use of a limited public resource (i.e. the air-waves) it should,
should, nevertheless, be incumbent upon the licensee to provide a minimum amount of news, current affairs and educational/enrichment programmes.
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>
However, no recommendation is made with regard to programmes for young people and children. Music and magazine programmes, which form the mainst ay of commercial radio broadcasting, already cater very much for the needs of young people. There is, furthermore, no evidence of any
evidence of any demand for the introduction of a requirement specifically for children's
programmes.
Schedule G : Advertising Standards and Control (Recommendations 29-33)
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At present, the licensee is required under its licence to limit the advertising matter broadcast to 10 per cent of the time during which programmes are broadcast each day. Apart from this restriction, there is no stipulation as to the amount of non-programme material in a clock hour, the maximum duration of breaks between or within programmes, or the minimum length of programme segments. As the Council is aware, restrictions of this nature have been imposed on the television licensees.
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In general, compared with television, radio broadcasts, which consist primarily of music programmes, chat-shows and magazine programmes, are more able to accommodate regular short breaks. The current practice has been accepted by the listening public and no complaints have been received. As regards the amount of advertising material per clock hour, on CRHK 2 and CRHK 3 advertising runs, generally, in the region of two to four minutes; on CRHK 1, from four to eight minutes.
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As regards
announcement s in the public interest (APIs), the present arrangement, whereby the Director of Information Services gives CRHK a monthly priority list of APIs which CR HK follows at it s own discretion, is considered generally satisfactory. Many of the government messages which need to be disseminated over radio can be broadcast by RTHK.
No comments yet.
Private notes are available after approval.