11.
De for Change
Cost of present service
(b) Marginal cost/saving of an
extra/reduction of 15 or 30 minutes per day.
(c)
Effect of change on target audience and on achievement of objectives?
(d) Service increase/decrease/
remain the same?
Other comments viz new services, scheduling etc.
Mandarin) | Cantonese)
| Mandarin
£6 52,000 in 1985/86.
Extra 15 mins + £47,000; extra 30 mins + £92,000
Minus 15 mins - £47,000; minus 30 mins | £131,000
| Cantonese
Extra 15 mins + £47,000; extra 30 mins +
❘ £89,000
Minus 15 mins
| £128,000
£47,000; minus 30 mins
Increase would help to increase target audience and allow greater flexibility on programming to achieve objectives. Decrease would have converse effect. Mandarin is first priority.
Remain the same for the time-being, but to consider possible increase after Hong Kong relay station becomes operational in 1987/8 and the improved signal has been ❘ assessed. In political terms Mandarin
|
| highest priority language target in the
Far East.
BBC TV "Follow Me" english language teaching series very successful. "Yes Minister" and "Bergerac" series also recently sold to Chinese Television. BBC are aware of opportunities for special broadcasts during the State Visit to China and the visit by the General Secretary of Chinese Communist Party to Britain in 1986.
I
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