XCC (88)38
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19
an
The Governor in Council directed that as alternative, the feasibility of imposing a levy on television advertising revenue should be considered by the Broadcasting Authority.
20
The main sources of income of the two television broadcasting groups are as follows
Turnover in 1986
Activity
(a) Television advertising
(b) Licensing of programme
rights
HK-TVB Ltd. ATV Holdings Ltd. ($ million)
($ million)
714*
118*
140+
44*
(c) Production of commercials
and video materials
19+
(d) Publishing and printing
40+
(e) Retail and merchandising
39+
(f) Tour operations
109+
(g) Entertainment and
recreation
72+
(h) Investments
30+
* Mainly undertaken by the licensee company, i.e. TVB Ltd./
ATV Ltd.
+ Mainly undertaken by the subsidiaries of the holding
company, HK-TVB Ltd.
21
The arguments for confining royalty payments television advertising revenue are
(a) Strictly speaking, advertising revenue is the only source of revenue derived directly from the use of air-waves by the licensee.
(b)
Procedures for imposing a levy on only advertising
revenue will be simple
straightforward.
and
to
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