UNDESIRABLE MEDICAL ADVERTISEMENTS (AMENDMENT) BILL 1988
THE SECRETARY FOR HEALTH AND WELFARE moved the Second Reading of :
'A Bill to amend the Undesirable Medical Advertisements Ordinance'.
He said :
Sir,
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I move that the Undesirable Medical Advertisements
(Amendment) Bill 1988 be read the second time.
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Under the existing Undesirable Medical Advertisements
Ordinance Cap 221), publication of any advertisement is
prohibited if it represents any medicine, surgical appliance or
treatment, whether directly or indirectly or by implication, as
being effective for the treatment of diseases listed in the
Schedule to the Ordinance. Problems of enforcement arise where
advertisements avoid the use of the precise terms appearing in
the Schedule in referring to the treatment available and use
instead colloquial terms or veiled language such as signs and
symptoms of the disease. In such cases it is difficult to prove
that the medicine or treatment advertised has contravened the
law.
Problems can also arise, particularly in the case of street
advertisement signs, in identifying and prosecuting the person
placing the advertisement.
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Private notes are available after approval.