C
XCC(86) 169
Page
4
restriction for screening of APIS but recommends that the broadcast of APIs should be up to one minute but not less than 30 seconds in every clock hour. This would allow the TV stations greater flexibility in the scheduling of programmes and would also ensure that APIs are screened during prime time.
Duration of breaks, intervals and programme material
10
In addition to restricting the time allowable within a clock hour for non-programme material, the BRB saw the need to specify the minimum length of each programme segment and to restrict the duration of breaks within a programme and between programmes. This would prevent licensees from scheduling breaks too close together. As a basis for its proposals, the Board made а distinction between two kinds of periods for non-programme material: "breaks" within programmes and "intervals" between programmes. This was in the belief that viewers object more to the length and frequency of breaks within programmes than
to lengthy
intervals between programmes. The Board recommended that:
11
(a)
material is minutes in
breaks in which non-programme shown should not exceed 3.5 duration, of which no more than 2.5 minutes should be advertising; and that the frequency of breaks should be restricted by allowing no breaks in programmes of up to 15 minutes duration; one break only in a programme of between 15 and 30 minutes etc. (see paragraph (e) of Annex A for details);
(b) each interval between programmes should not exceed 7 minutes, out of which no more than 4 minutes should be for advertising;
(c) there should be at least 10 minutes of programmes between breaks or between a break and an interval; and
(d)
above might be programmes which breaks of brief
with the permission of the Broadcasting Authority, (a) and (c) relaxed in relation to contain frequent natural duration.
a
Recommendation 10(a) is acceptable. The BRB's recommendations on the number of breaks permitted within programme are similar to the restrictions laid down in the Code of Advertising Standards (extracted at Annex C). They are supported as they serve to reaffirm the present arrangement. However there are reservations about a maximum of 7 minutes for an interval between programmes and a minimum of 10 minutes for each segment of programme:
No comments yet.
Private notes are available after approval.