TNAG-1556-FCO40-2120-Broadcasting-in-Hong-Kong-1986 — Page 27

FCO40 Hong Kong Department Records 聯邦事務部香港部檔案 All

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revisions to the Advertising Code of Practice.

These

will be brought into effect as quickly as possible.

The second phase will be introduced in December 1988

when new licences are issued to the TV Stations.

There will be a ban on tobacco advertising and

sponsorship between the hours of 4.30 pm and 10.30 pm.

This will extend by 4 hours a day the time within

which tobacco advertising will be prohibited.

restrictions will be introduced for radio services

Similar

from the beginning of the new licence period in August

1989. The third and final phase will be the

imposition of a total ban on tobacco advertising and

sponsorship on television and radio in December 1990.

In the meantime, the Government will be examining ways

of restricting tobacco advertising in other forms.

Renewal of Existing Television Licences

The Government has decided that when the existing

TV licences expire in December 1988, the present

licensees will be offered a new licence for a 12 year

period to the year 2000 on revised conditions and

subject to a mid-term review in 1994. The Government

considers that the financial implications of inviting

competitive tenders from prospective licensees rule

out that alternative which the BRB forward. The fact

is that the land, transmission equipment and hardware

presently employed on TV broadcasting is owned by the

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