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CONFIDENTIAL
on 28 October 1986
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- 6 NOV 1986
XCC(86)167 33
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MEMORANDUM FOR EXECUTIVE COUNCIL
RECOMMENDATIONS OF THE BROADCASTING REVIEW BOARD
Diaken
Imet
Introduction
312
ON TOBACCO ADVERTISING
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On 4 February 1986 the Executive Council discussed memorandum XCX(86)19, which sought the Council's advice on a number of major proposals arising from the Broadcasting Review Board (BRB) Report, including the proposal to prohibit tobacco advertising on television and radio. The Council indicated that there should not be
not be an immediate ban, but the frequency and content of tobacco advertising should be restricted further. and directed the Administration to refine its proposals and return to the Council in due course.
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The present paper seeks the Council's further advice the BRB's proposal to ban tobacco advertising from television and radio.
on
A
The Broacasting Review Board's proposal
to
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The Broadcasting Review Board concluded that due the overwhelming evidence of the health risks posed by smoking and the climate of acceptance of smoking, particularly amongst the young, created by advertising, it should recommend a total ban on tobacco advertising on both radio and television. The BRB also recommended that sponsorship of programmes by tobacco companies should not be permitted if such sponsorship promotes or encourages the use of tobacco products. The BRB's detailed recommendation and its definitions of advertising and sponsorship are at Annex A.
Government policy on smoking
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Smoking is recognised by the Government as harmful to individual and public health. Along with most other countries and under the advice of the World Health Organisation, the Government is steadily increasing anti-smoking measures
on all fronts. Some restrictions on tobacco advertising were imposed in 1976, including a ban between 4.30 p.m. and 6.30 p.m. and a requirement that all tobacco advertisements carry a government health warning. Evidence of the health risks from smoking has further grown over the last decade and since 1982 the Executive Council has twice reviewed the question of tobacco advertising on television. On 11th May 1982
On 11th May 1982 having considered Executive Council Memorandum XCC (82) 52, the Governor in Council ordered
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