TNAG-1555-FCO40-2119-Broadcasting-in-Hong-Kong-1986 — Page 367

FCO40 Hong Kong Department Records 聯邦事務部香港部檔案 All

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A Ban on Tobacco Advertising

7.

This was the most discussed proposal (37 articles). Eleven supported a ban on health grounds, twenty-two opposed it, the rest were non-committal. Reasons given for opposing

a ban were varied: a ban would be ineffective; it was too authoritarian a measure, it was against laissez faire principles and could lead to further restrictions, it restricted consumer choice. The most commonly used argument against a ban was that it would hurt the pockets of the TV stations, and could deal a death blow to ATV.

8.

A number of writers criticised the lobbying tactics of the tobacco industry, describing the industry's arguments as untruthful and intimidating. Four writers opposed an outright ban but called for greater control over tobacco advertising.

9.

A Broadcasting Authority and a Radio & TV Compliants Tribunal

This received few comments. Two articles supported the proposal, which would lead to more efficient regulation. Two writers felt the proposal was over zealous and an attempt to reduce media freedom.

Corporate Structure of the TV Stations

10.

Eleven articles addressed this subject. Seven writers supported the BRB's proposals, arguing that TVB's virtual monopoly was unfair, stifled real competition and hindered the development of television artistes. Two writers felt that the proposals unfairly penalised TVB for its commercial success.

Other Views

11.

Six articles criticised the BRB in general terms, arguing that its proposals were a blow to media freedom and a capitalist economy, or that its members were inexperienced and had failed to address the real problems of the TV industry. One writer suggested that the BRB's proposals were too idealistic or highbrow.

12.

Five writers criticised the lobbying by the TV stations, the advertising industry and the tobacco industry, finding it "shallow and autocratic" and serving only to cloud the minds of the public. Two writers warned DB members not to be influenced by these vested interests.

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