3
The
This is the background against which the Broadcasting Review Board's proposals must be judged.
Board consistently asked itself the question: what is the
appropriate balance that should be struck between the commercial returns which licensed broadcasters rightly expect and require and the responsibility to
to the public
which they must, no less, fulfil? In some instances the
Board has reached the conclusion that such a balance has
not been struck, or that the commercial and public goals of broadcasting have conflicted. The Board has sought to redress these problems with a number of far-reaching proposals. The Board has suggested that in some areas of programming, variety and balance has been lacking, and for this reason has proposed the creation of a public
broadcaster with guaranteed
time in order to correct
alternative programmes. The concern that a true state of competition does not exist in the industry, and has proposed measures aimed at restoring a more competitive situation. It has
has also argued that
control of the broadcasting industry has not been sufficiently comprehensive, and has therefore proposed the
establishment of a Broadcasting Authority to improve regulation of the industry. It has proposed that the public broadcaster, or in other words Radio Television Hong Kong, RTHK, should come under the general supervision
of a Board of Governors.
access to television
prime
the balance by providing Board has also expressed
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