HONG KONG. THE FIRST MEANU UP
VII
APPEARED AT A TRADE COMMISSION BRIEFING FOR A NORTHERLAND #RELAND MISSION. NOTIFICATION FROM THE IDB IN BELFAST CAME BY TELEX
24 HOURS LATER.
2. P EXPLAINED TO LAWLOR (AS I HAVE ALREADY EXPLAINED TO KO0) THE SENSITIVITIES WITH REGARD TO WARD INVESTMENT WORK # HONG KONG. BELIEVE THEY FULLY UNDERSTOOD HMG'S VIEWS ON THIS AND 11 SEE NO REASON WHY KOO SHOULD NOT BE ABLE TO OPERATE HERE IN THE SAME DISCRETE WAY AS THE REPRESENTATIVES OF BIRMINGHAM AND THE NORTH EAST. HOWEVER #T SEEMS THAT THE 1DB HAVE MUCH MORE IN MIND. THEY HAVE APPOINTED BURSON- MARSTELLER (AS PART OF A WORLDWIDE CONTRACT) TO PROMOTE THE IMAGE OF NORTHERN IRELAND IN HONG KONG AND TO PLACE INVESTMENT AND COMMERCIAL MATER:PAL HERE.
3. SO FAR AS INVESTMENT IS CONCERNED # DOUBT IF ANY PUBLIC RELATIONS COMPANY COULD BE SUFFICIENTLY DIRECTED OR CONTROLLED TO MEET THE LOW PROFILE NEEDS OF THIS SITUATION. REGARDING COMMERCIAL PUBLICITY, WITH ALL DUE MODESTY, THE TRADE COMMISSION IS MUCH BETTER PLACED AND STAFFED THAN BURSON-MARSTELLER TO DISTRIBUTE AND PUBLISH MATERIAL AND TO SPREAD THE WORD AMONG THE BUSINESS COMMUNITY. THE QUESTION OF THE NORTHERN IRELAND MAGE IS A POLITICAL MATTER, BUT MY PERSONAL VIEW IS THAT MEDIA COVERAGE OF THE SECURITY SHTUATION IS MINIMAL AND GENERALLY FACTUAL THERE ARE NO DEMONSTRATIONS OR NOTICABLE PRO-IRA FACTIONS. A NORTH AMERICAN- STYLE PR CAMPAIGN WOULD BE COUNTERPRODUCTIVE IN THAT PT WOULD TEND TO GENERATE MORE ATTENTION.
4.
SHOULD BE GRATEFUL IF ALL THIS COULD BE DISCUSSED WITH HDB. FOR THE REASONS GIVEN ABOVE AND BECAUSE DUPLICATHON WOULD BE MNEVITABLE STRONGLY ADVISE AGAINST THEIR MOUNTING A SEPARATE PROFESSIONAL PR EFFORT IN HONG KONG.
HOLLOWAY
YYYY
HNLNAN 7945
NNNN
No comments yet.
Private notes are available after approval.