TNAG-1482-FCO40-2036-Economic-and-commercial-value-of-Hong-Kong-to-the-UK-1986 — Page 44

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TO:

36-07-01

14:24

R HOLLOWAY, HONG KONG, BRITISH TRADE COMMISSION FROM: D C GOWDY, 109 BELFAST

INDUSTRIAL DEVELOPMENT BOARD FOR NORTHERN IRELAND

YOUR TELEX OF 24 JUNE (TELNO INDUS 54) KEFERS.

WE WOULD WISH TO REASSURE YOU THAT IDE HAS NO INTENTION OF UNDERTAKING A HIGH PROFILE PUBLICITY CAMPAIGN IN HONG KONG. WE ARE FULLY ALIVE TO THE SENSITIVITIES OF OPERATING IN HONG KONG AND WE ARE COMMITTED TO AS UNOBTRUSIVE AN APPROACH AS POSSIBLE.

BURSON MARSTELLER LTD HAVE RECENTLY BEEN ENGAGED BY IDB TO PROVIDE PROFESSIONAL ADVICE AND GUIDANCE ON OUR ADVERTISING AND PUBLIC RELATIONS IN OUR MAIN TARGET MARKETS ACROSS THE WORLD. THEY WILL ONLY MOUNT CAMPAIGNS IN SPECIFIC AREAS UNDER IDB DIRECTION AND WE ENVISAGE NO DIFFICULTIES OF MANAGEMENT AND CONTROL. IN THIS CONTEXT

IT SHOULD DE NOTED THAT BURSON MARSTELLER HAVE ALREADY BEEN OPERATING ON BEHALF OF 103 IN HONG KONG FOR OVER 3 YEARS AND THERE HAVE BEEN NO PROBLEMS OVER THE APPROACH THEY HAVE ADOPTED DURING THAT TIME. WE THEREFORE FORESEE NO DIFFICULTIES OVER THEIR CONTINUED WORK ON OUR BEHALF.

IDB IS OF COURSE HAPPY TO WORK CLOSELY WITH BTC IN HONG KONG AND MR XOO WILL BE THE CONTACT POINT. IT IS ALSO WORTH RECORDING THAT THE

IDB VIEWS ITS WORK IN HONG KONG AS DIRECTED AS MUCH AT ASSISTING NORTHERN IRELAND COMPANIES IN THEIR DEALINGS WIHT CORPORATE ENTITIES

IN PRC AS AT THE PROVISION OF INVESTMENT INFORMATION FOR INTERNATIONALLY MOBILE COMPANIES IN HONG KONG. IN BOTH RESPECTS BURSON MARSTELLER HAVE BEEN MADE FULLY AWARE OF THE SENSITIVITIES INVOLVED.

GOWDY

IDB BELFAST

COPY TO DTI LONDON INDUSTRY DIVISION

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REGARDS

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