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BACKGROUND BRIEFS: QUESTIONNAIRE
To how many people do you send Background Briefs?
1.
2.
(a)
How many of the recipients are:-
Officials?
3.
(b) Journalists?
(c)
Academics?
(a)
Other missions?
(e) Others?
Can you give recent examples of particular briefs being
used for a specific purpose eg. a newspaper article,
radio broadcast, briefing for a Minister?
4.
What do recipients most value in Briefs?
(Number in sequence)
(a)
Topicality
(b)
Relevance to local issues
(c)
Background to major world issues
(a)
Background on issues which are important to Britain
5.
6.
Do your recipients show preference for:-
(a) Very short Briefs?
(b)
The present average 4-page Briefs
(1200 words)?
(c)
Lengthy detailed Briefs (ie fewer but
in depth pieces)?
How much value do your recipients attach to a Brief:-
(a)
(b)
High value?
Moderate value?
(c) Low value?
7.
If more Briefs were produced in what direction should the expansion be?
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/8.
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