TNAG-1361-FCO40-1807-Hong-Kong-Hansard-reports-and-minutes-of-the-meetings-of-the-1985 — Page 384

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For example, during the year under review, we organised 63 overseas trade promotions in 21 countries. were well supported by some 650 Hong Kong manufacturers and exporters, mainly small and medium sized companies. addition, product samples from 1,700 companies were featured in

18 trade fairs and exhibitions around the world.

These

In

Local Activities

Similarly, in Hong Kong itself, highly publicised events such as the "Hong Kong Wool Knitwear Show" and the annual "Toy and Gift Fair", represented only a small fraction of the TDC's total activity. We handled 170 inward missions

from 37 different countries. Our trade enquiry service processed some 130,000 individual enquiries during the year.

To inform local companies about our services and overseas market conditions, a large number of briefing sessions and seminars were held in collaboration with various District

Boards and trade associations. Our staff made in excess of

1,500 factory visits and a new film was produced in Cantonese,

English and Mandarin to introduce our services.

In addition to providing publicity support for trade promotions and disseminating news about Hong Kong products and industries worldwide, the TDC's press service was active in providing information and countering misinformation about the

1997 issue in the international media. Associated with this

initiative, we launched a monthly newspaper "Hong Kong Trader",

which now has a circulation of 26,500 to business leaders

around the world.

We also introduced a new magazine, "Household", to

complement our three other publications, "Enterprise", "Toys' and "Apparel" and to provide local business with another avenue to publicise their products.