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(iii) The survey revealed that this was not the case
with programmes promoted by the US companies.
In at least two cases no attempt had been made to set
aside any royalties as a backing fund they have
simply gone into currency revenues. Amounts of
royalty received from the US promotional companies
have on average been only 15% of the face value
issued. It can be argued that in these cases
royalties are too low in relation to likely profits
and the dependencies are at a disadvantage when
dealing with companies contracted with several
territories and which are able to play one territory
off against another.
(iv) It was found that the circulation of dependencies
numismatic coins grew by 720% from US$7.63mn.in
1972 to about US$55 mn. at the end of 1977.
This figure is likely to grow to US 75 mn. by the end
of 1978. By virtue of their subscription method of
sales the US promotional companies could in time
create a glut which would spread from new issues to
"secondary" trading in old issues. The argument of
any one individual territory that it is not "over doing"
its own issues carries little weight since many other
countries are also issuing and promoting sales of their own coins.
At present no-one is monitoring the market as a whole.
(v) The future course of gold and silver prices
in an important factor in many coin issues. The
bullion content of dependencies' coins minted in
precious metals is in the range of 24% to 850% of
face values. If we consider the gold price alone, we
know that there is an underlying world demand for
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