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18
potential of the Park will be considerable and school parties should be en- couraged to visit the site. It is to be expected that the number of such parties will increase with time.
16.2
At present the site is remote and fairly inaccessible and a con- siderable distance from the main centres of human population. The new Tsuen Wan - Castle Peak highway will improve access to the western New Territories and, since there presumably will be a regular scheduled bus service to the Tai Shang Wai estate, access to the Park should be adequate.
16.3
The Hong Kong Tourist Association estimates that 368,000 tourists make a tour of the New Territories each year. While mony of those would pro- bably not have the time and/or the inclination to visit the Park a certain number would be attracted and New Territories tours which included a visit to the Park should be encouraged.
16.4
Roake (1969) considered that 350,000 paid admissions could be reason- ably expected in the first year of operation of an ocćenarium in Hong Kong. Current estimates by the Ocean Park Ltd. show that 40,000 people are expected to visit the park on 'good' days - weekends and public holidays with good weather etc. The admission fee has yet to be decided.
16.5
While it was open the Hong Kong Snake Farm at Yuen Long had up to 4,000 visitors on 'good' days, and charged $2 admission for adults and $1 for children. While the viewing conditions could have been improved, the public generally have a phobic interest in snakes and the site was immediately beside a main road, both of which were advantageous.
16.6
The Wildfowl Park should be aesthetically more pleasing than the Snake Farm but it will not be quite as accessible and will not be such a 'trap' for casual visitors. During the summer months male ducks moult into a drab 'eclipse' plumage and resemble females, however they moult back into breeding plumage (which in most species is highly coloured) during the autumn. In winter the number of visitors to many countryside recreation sites is double that in the summer and so the potential number of visitors will be greatest at a time when the birds are most attractive.
16.7
Taking these points into consideration it is thought that 100,000 people might be expected to visit the Wildfowl Park during its first year, however this figure could be increased if the response from schools was favour- able.
16.8
Applying an admission fee of $2 per adult and $1 per child and assum- ing half the visitors to be children = $150,000.
16.9
Revenue will also derive from the sale of 100 annual permits to enter the reserve area to be issued to selected applicants at a cost of $100 per annum
$10,000.
16.10
Car parking and bus parking should also be revenue earning assuming $10 per bus and $2 per car and 6 buses and 40 cars per day = $149 per day = $51,100 p.a. say $52,000 p.a.
16.11 Additional revenue would be forthcoming from the restaurant/cafe- teria. Since the ccncessionary rights would be put out to tender there can be no accurate forecast of revenue. however some idea can be geined from existing facilities elsewhere.
16.12 A small kiosk in the Botanic Gardens which sells sandwiches, soft drinks, camera films etc. pays 34,000 per month, thus giving an annual income
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