5.
6.
CONFIDENTIAL
English widely used
No currency restric-
tions, easy convertibility
7. Freedom of movement
5.
(e)
Charming Oriental customs and manners
(f) Friendly people give gracious service
(g) Villages and temples
reminiscent of old China (h) Frequent services by air
and sea
(i) Centrally located among
other East Asian destinations.
19. Target: INVESTORS
(A)
Image
(B)
Factors supporting the image
1.
Rapid returns
(a)
Free port status
2. High growth rate from
high base
(b)
Sophisticated and experienced
3. Stable Government
(c)
40
Stable economy
(a)
commercial infra-structure
Convenient and efficient
Good air and sea communications
5.
Dedicated to free
cargo-handling and godown facilities
enterprise
(e)
6.
Low taxation
(f)
7.
Leading world trading
unit.
Equal access for all supplies
Well established trade links throughout E. and S.E. Asia
(g) Reasonable conditions of work
constantly and steadily improving
(h) Unrestricted remittance of
profits and movement of
capital in and out.
Factors supporting the image
20. Target:
SELLERS
(A)
Image
(B)
1.
Large and rapidly
(a)
Free port status
expanding import market
(b)
Sophisticated commercial
2.
Strategically well
placed and well-equipped(c)
infrastructure
Good air and sea communications
distribution centre for E. and S.E. Asia
(a)
Convenient and efficient cargo- handling facilities
3. Resourceless economy
in terms of materials
(e)
Consumer preference for
imported goods
(f)
Business conducted in English
(g)
No discrimination between domestic and overseas supplies
(h) Well established trade links
throughout E. and S.E. Asia Efficient cargo handling both by air and by sea.
(i)
CONFIDENTIAL
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