CONFIDENTIAL
Increasing Overseas Confidence
in
Hong Kong
Elgo
INTRODUCTION
1. This is the second paper on "Overseas Confidence in Hong Kong"
produced by the Overseas Public Relations Co-ordination Committee in Hong Kong. The membership of this committee is given at the end of this paper.
2. This supersedes the paper produced in October 1967.
Comments
on the first paper were received from some overseas agencies participating in the effort to improve Hong Kong's image, and these comments have been incorporated in the revised paper. This is intended as general guidance for all those involved in Hong Kong's public relations work.
3. The paper does not attempt to record in detail the activities of all agencies; information is given on any one agency's function, where it is considered that such information might assist other agencies in an overall co-ordination of effort.
CHANGES SINCE OCTOBER 1967
4. It is no longer appropriate to explain so fully the security situation in the Colony. This is best left to inference from the many other facts about Hong Kong which can be described. The predominant theme should now be Hong Kong's increasing attractiveness for buyers, tourists, investors and sellers. The Hong Kong Chinese overseas as a public relations target were omitted from the October 1967 paper.
5. Chinese from Hong Kong who live abroad and who still have connections with the Colony continue to be a potential influence on not only the people of the country in which they live but also on their relatives or associates in the Colony. It is important that the Hong Kong Overseas Chinese retain a balanced view of Hong Kong affairs and do not become jaundiced by any other Chinese language information which might be detrimental to Hong Kong's interests. is always the potential danger that an incident could occur abroad which might provoke an unfavourable reaction either for or in Hong Kong. A section has been included in this paper on the Hong Kong Overseas Chinese.
PRINCIPLES UNDERLYING THE PUBLIC RELATIONS EFFORT
There
6. There is much that can be said in Hong Kong's favour when promoting confidence overseas, so much so that it is both unnecessary and counter-productive to attempt to gloss over any of the difficulties facing the Colony. As a basic principle, especially when the P.R. effort can be made
CONFIDENTIAL
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