CONFIDENTIAL
Pard
OVERSEAS CONFIDENCE IN HONG KONG ADDENDUM
Please insert the following immediately before
bh 4 (e) of the paper on Overseas Confidence in Hong Kong:
Targets TOURISTS
(A) Image
(B)
Themes underlying Image
1.
Good shopping
(a)
Hotels among the best in the world.
2. Western comforts Eastern mystery.
3.
Luxurious yet inexpensive.
(c)
4.
Visitors well cared for.
(b) Bright Lights.
Exceptional or Oriental sights.
(a) Charming Oriental customs
5. English widely used. (e)
and manners.
Friendly people give gracious service.
(f) Villages and temples
reminiscent of old China.
(g) Frequent services by
air and sea.
(h) Hong Kong in centre
of E. Asia.
Targets: SELLERS
(A)
Image
(B) Themes underlying Image
1.
Large and rapidly expanding import
(a)
Free port status.
market.
(b)
Sophisticated commercial infra-structure.
2.
Strategically placed
and well equipped
(c)
distribution centre
Good air and sea commun- ications.
for S.E. Asia.
(a)
Convenient and efficient
3.
Resourceless economy
in terms of materials.
cargo handling and godown facilities.
(e)
Consumer preference for
imported goods.
(f)
Business conducted in
English.
(g)
No discrimination between
domestic or overseas suppliers.
(h) Well-established trade
links throughout S.E. Asia.
(i) English widely used.
CONFIDENTIAL
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