CONFIDENTIAL
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(ii) In overseas countries (in addition to the action
by representatives mentioned above)
(a) In the U.S.A.
A T.D.C. Mission visited many cities displaying products and giving publicity to Hong Kong. Plans have been made for the promotion of a Hong Kong Association. Publicity has been arranged for Hong Kong's Festival of Fashion. Tourist Association ran a promotion operation in 26 cities in conjunction with Cathay Pacific Airways.
(b) In Canada
A T.D.C./General Chamber of Commerce mission toured Canadian cities promoting sales for specific products and goodwill.
(c) In Britain
Special newsletters were made up and mailed by G.I.S./T.D.C. to approximately 400 businessmen and politicians with a special interest in Hong Kong. H.E. the Governor gave a press conference in the Commonwealth Office and also addressed the London Chamber of Commerce. A committee to discuss influencing attitudes of people in Britain towards Hong Kong was formed.
(a) In Europe
T.D.C. representatives embarked on lecture tours throughout Scandinavia, West Germany, France, Holland, Belgium, Switzerland and Spain. Also monthly
newsletters were distributed to businessmen.
CONFIDENTIAL
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