November_1965 — Page 27

"My niece is a talented girl with a flair for design and is interested in architecture. I'll let her do my next building."

Absurd? Of course. No one would trust an amateur with as important and valuable a project as a building. For a job of such proportion only the services of an expert will do. A professional who knows the ropes and can produce a satis- factory result in terms of structure, aesthetics, and value. Still, it's surprising how many responsible individuals having taken endless pains with structure, exterior finishes. elevators, air conditioning, etc. will leave the all-import- ant area of interior design and furnishing in the hands of well-meaning if unqualified individuals.

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Let's face it, the inside finish of a building is as important as the exterior to the majority of clients. It will influence a client's attitude about the entire building. The effect of the very best-constructed building could easily be ruined by so seemingly trivial a matter as inadequate illumination, badly chosen fabrics, inconvenient seating, or cheap flooring.

After all, the interior of a building is the tenant's and visitor's real environment. Their opinion of a building will be based mainly on its interior. Professional interior design will enhance any building, just as incompetent 'decoration can mar it.

We are specialists in this very crucial area.

International Design Associates Ltd.

are experts in the design of interior spaces tailored to the client's mood, public image, budget and function. They have behind them years of experience in producing the design of plush giant hotels, ultra-modern and ultra-functional banks and offices, impressive shops and cozy, individual resid- ences. They complement the work of the architect to ensure a unity and continuity of approach, with a creativity found- ed on solid experience and professionalism.

Pacific Contract International Ltd.

are experts in the field of furnishing interior spaces. A unique international combination of the pooled resources of six major companies in the Far East enables them to supply any designer with a complete interior package, from the lighting fixtures, furniture and carpeting to the ash trays. Drawing on exclusive sources from Tokyo to Melbourne they are in a position to satisfy the requirements of any in- terior with imagination and economy.

We would like you to become better acquainted with our activities and would be delighted to show you our offices and showrooms. Please feel free to call on us - we think we can help each other.

International Design Associates Ltd.

Pacific House Building, 10th floor, 20 Queen's Road Central, Hong Kong. Tel: 227144 (General Manager: Alwin Zecha) Pacific Contract International Ltd.

Pacific House Building, 2nd floor, 20 Queen's Road Central, Hong Kong. Tel: 240074 (General Manager: Darby R. Johns)

Far East Architect & Builder November, 1965

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